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THE NESTLE COMPANY "KEY" LETTER
The following letter pulled a 67% response, and was written by Milton Pierce, who said:
■ This letter had the greatest response of any direct mail letter I've ever written. Why
did it do so well? Because it gave a truly sensational offer — $400 in free merchandise
— to exactly the right list: 7,000 owners of new vending machines. Not only did
the letter get good results, it also won a DMMA award for me.
Dear Sir:
There's a key attached to this letter — a very special key — that
unlocks three valuable gifts from Nestle for you.
It's our way of saying "congratulations" on your new vending
machines. We were delighted to help in the financing of this equipment.
And now we'd also like to help you get the greatest profits
from this new equipment.
That's where the key enters into the picture . . .
In just a few days you'll receive a package from Nestle. This key will
unlock that package — to reveal three valuable gifts:
First, the key unlocks a personal gift for you — something you'll use
and enjoy for years.
Second, the key unlocks a gift for your vending machine — a very
special free offer that's worth over $200.00!
Third, the key unlocks the secret of lifetime profits from your vending
machines — proven ideas that can add many dollars to your
income.
So save this key — and look for your gift package from Nestle. It will
be coming in just a few days.
P.S. Our gift package is for the man in your organization who
purchases merchandise for your vending machines . . . Please forward
this letter to this "Key Man." Thank you.
www.greatestsalesletters.com - 322 -