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Letter No. 5
The final letter in the series was mailed on July 8, 1963, on the "Office of the Vice President &
General Manager" letterhead:
Dear Mr. Jones:
It's not true!
Mary O'Sullivan will not sing in the Persian Room this summer. She
must have started this rumor herself . . . out of a suppressed desire
to see her name in lights. Recently she started calling her uniform a
bunny costume and singing Irish lullabies while making up the beds.
She even asked Julius Monk for a walk-on part in "Dime a Dozen"
at the PLaza 9-!
We appreciate her zeal, but her talents as a chambermaid are more
valuable in the bedroom than the Persian Room. And anyway, she'll
be very busy this summer. Why?
Because it's summer. People are flocking to New York just for the fun
of it. And why not? It's the one time of year when the city has everything
working in its favor. Beautiful weather. Special events as part
of the Summer Festival. No poison ivy. Nor mosquitoes.
Naturally The Plaza is going three better: special summer rates ($17
single, $22 double), air conditioning and no charge for children
under fourteen who stay in the same room with their parents. Mary,
who is more famous for her limericks, is now brushing up her Mother
Goose. We're always appropriate at The Piaza.
But we're not stopping there. The Persian Room will remain open.
(Without Mary O'Sullivan's assistance!) It promises to be the biggest
attraction at New York's Summer Festival. Now all we need is
your attendance to make this summer at The Plaza the jolliest one in
history.
See you soon?
Very sincerely,
Alphonse W. Salomone, Jr.
Vice President and General Manager
P.S. 1 hope you'll use the enclosed card for a personal and special
introduction when you visit The Plaza this summer!
The result? The Plaza's occupancy rate rose sharply, even in the face of extra competition from
new hotels.
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