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THE SMITHY COMPANIES "BACKWARDS" LETTER
In the nation's capitol, where thousands of government clerks turn out some of the most unimaginative
letters ever created, there lived a man who wrote some of the most imaginative letters ever
seen in direct mail. He told about many of them in the 10 books he published, most recently in
Letter Perfect — How to Write Business Letters That Work.*
That man is the late Ferd Nauheim, and a letter he wrote for a local real estate firm, The Smithy
Companies, is a classic. It begins at the end:
Like to locate your offices where you will enjoy:
• geographic convenience
• splendid features and services
• within-the-building parking
• banking and dining
Phone me at 775-9255. Let's talk about what you need and want. . .
and 2000 M Street.
Cordially,
Steve Corey
... and then the letter starts.
P.S. Just in case you are even busier than usual, I have given you the
final summarizing paragraph first. When you have the time, here's
the rest:
"Letter Perfect, Ferd Nauheim, Van Norstrand Reinhold Co. Inc., New York, 1982.
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