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THE GREATEST DIRECT MAIL SALES LETTERS OF ALL TIME
CONTENTS
Introduction ...................................................................................................................4
About the Author ..........................................................................................................6
Special Thanks..............................................................................................................8
How to Use This Book..................................................................................................9
I. Creating Direct Mail Letters……………………………………………………..10
II. Classic Direct Mail Letters ...........................................................................................30
III. Consumer Mail Order Letters .....................................................................................160
IV Circulation and Book Promotion Letters ......................................................................198
V Fund-Raising Letters .................................................................................................260
VI. Business-to-Business Direct Mail ............................................................................... 303
VII. Inquiry and Lead-Getting Letters.................................................................................334
VIII. Retail and Service Letters ..........................................................................................357
IX.
Personalized Letters....................................................................................................385
X. The Light Touch ....................................................................................................... 415
XI. Tips From the Experts.................................................................................................... 429
Bibliography ............................................................................................................. 457
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