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Letter No. 2<br />

The second letter sent on October 25,1962 was on the stationery of "Office of the Vice President<br />

and Managing Director":<br />

Dear Mr. Jones: I have<br />

a problem.<br />

It's like this. Recently, one of our chambermaids, Mary O'Sullivan,<br />

wrote a sales letter which you may have received. (A privilege that I<br />

usually reserve for myself, as I am rather good at it.) But, after all, it<br />

made her happy, and I'm a big one for employee morale ... we<br />

have company picnics, bowling leagues, elevator races and all that<br />

kind of stuff. Well, the point is, Mary O'Sullivan got 387 replies to<br />

her letter including over 100 orders. (We have a quaint custom of<br />

calling them reservations instead of orders.)<br />

But her letter talked only of our bedrooms. She didn't say a thing<br />

about the function rooms. (As perfect for Boards of Directors meetings<br />

as wedding receptions.) And the fact that we spent $175,000<br />

to restore the unsurpassed beauty of our Ballroom escaped mention<br />

altogether. She probably thought you never planned a lunch, speech<br />

or special event in your life. It's not that I have anything against<br />

boudoirs, but Mary O'Sullivan simply ignored everything else.<br />

Now tell me ... as one businessman to another . . . what should I<br />

do?<br />

Fire Mary O'Sullivan? Sentence her to 3 months in the laundry? Bar<br />

her from the Persian Room?<br />

I would appreciate your valued advice. By the way, if you have any<br />

thorny problems bedeviling you, let me know. I'll be glad to return<br />

the favor and do whatever I can . . . particularly if your problems<br />

involve one of the many services at The Plaza.<br />

Very sincerely yours,<br />

Paul Sonnabend<br />

Vice President and Managing Director<br />

P.S. I hope Mary O'Sullivan cleans better than she writes. I think I'd<br />

better check on that . . .<br />

www.greatestsalesletters.com - 425 -

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