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probably have made me add some kind of extra "goodie" for quick
response and a lift letter of some sort.
I won't do that exactly, but you can be sure that your name, as a
friend of Bob's, will be tied to whatever memorial is established
which, of course, will depend upon the amount we finally raise. As
for a "lift," I think you can probably get that, instantly, just by shutting
your eyes and remembering Bob in full flight, on the platform,
in front of a fascinated audience.
. . . eyes sparkling, feet moving, arms punctuating and those colorful,
exciting, enthusiastic words pouring out of his mouth.
Just think about that for a minute, then open your eyes . . . and fill
in the card.
Don't you wish you, too, had known Bob Dale? But perhaps you do, thanks to John Yeck's inspired
"labor of love" copy.
www.greatestsalesletters.com - 135 -