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FRANK LEWIS "MIRACLE GRAPEFRUIT" LETTER
Another classic food letter has been used with success for many years by Frank Schultz of Royal
Ruby Red Grapefruit in Alamo, Texas. The key element of the letter is a story:
It happened in a grove owned by our family doctor, Dr. Webb, back
in 1929. One of the men who was picking fruit came up to the Webb
house holding six of the strangest grapefruit anyone had ever seen!
A single branch of an ordinary grapefruit tree had produced these
six unusual fruit — truly a "miracle."
These were big grapefruit, unusually big. And they had a faint red
blush on their skin. The amazing thing was that when Dr. Webb
sliced open the grapefruit, the fruit was brilliant ruby red in color.
The good doctor decided to taste this strange new grapefruit. With
his first spoonful his eyes opened wide! The fruit was perfect, juicy
and luscious. It wasn't sour like other grapefruit either — it was naturally
sweet without sugar.
For some reason, we'll never know why, nature had chosen to produce
an entirely new kind of grapefruit here in our Magic Rio
Grande Valley. It was incredible — men had labored for years to
produce the ideal grapefruit, and had failed. But suddenly on a single
branch of one tree in one grove, Mother Nature had done it all
herself!
The letter goes on for four pages telling how Frank Lewis now grows and harvests similar ruby
red grapefruit, continuing in narrative form. Then an unusual offer:
When your shipment arrives (remember, it will be delivered prepaid)
here is what I want you to do: Just place four Royal Ruby Reds in
your refrigerator until they are thoroughly cool. Then cut them in half
and have the family sample this unusual fruit.
The treat is on me! You decide whether or not Royal Ruby Reds are
everything I say. You determine whether or not eating a Royal Ruby
Red is the fantastic taste experience I promise.
You decide. I'm betting that you and your family will want more of
this superb fruit — and on a regular basis too. If the Royal Ruby Reds
make you say "yes," then keep the remaining fruit. Otherwise return
the unused fruit (at my expense) and you won't owe me a single
penny.
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