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QUILL CATALOG "WRAP" LETTERS
Two catalog wrap letters I created for a Quill Corporation prospect mailing illustrate how elements
from a company's own file and outside databases can be combined effectively. A letter on
the front of the wrap began:
Last year, 18,202 money-wise organizations in New Jersey enjoyed
big savings on their office supplies and equipment. And they
received super-fast service as well!
In the Newark area alone, there are 5,508 buyers who take advantage
of the savings and superior service we offer here at Quill
Corporation of Lincolnshire, IL.
"But that's 800 miles away," you may be saying.
We're well aware of your concern. That's why we're making a special
offer to encourage you to discover how Quill's unique service
wipes out the problems distance might seem to create . . .
Then, another letter on the back of the wrap picked up on the mileage personalization and began:
I would cordially like to invite Simonetti & Sull to become a
Preferred Customer.
Though we are 800 miles away from Bayonne, we are as near as
your phone or mailbox.
We're proud of the fact that more than 18,202 other organizations
throughout New Jersey turn to Quill to take advantage of the
money-saving offers we provide on quality office supplies and
equipment. Yes, our low prices are important, but so is our super-fast
service . . .
www.greatestsalesletters.com - 401 -