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Over the past 17 years, over 1,000 bright college students have
taken the 5-day intensive course, sponsored by the Foundation . . .
all expenses paid. It is estimated that over 50% of these students have
entered into a direct marketing career.
The letter went on to describe the dreams of creating the first Direct Marketing Center at a major
university and asked for contributions to a $1.2 million capital fund to make it happen. The letter
ended with this postscript:
RS. It is my fondest dream that you and I will be there to witness the
commencement exercises of the first graduating class with a
degree in Direct Marketing.
Not only did the letter raise the necessary funds, but Bob Stone and many others were present
when those commencement exercises were held at the University of Missouri in Kansas City. The
students not only had a degree in direct marketing, but they had had the benefit of weekly lectures
from one of the greatest pros in the field — Bob Stone.
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