1g3KKgE

NEW YORK ZOOLOGICAL SOCIETY "ZOOFER" LETTER
I suspect a number of the classic letters in this book, where the writer is not identified, may easily
have been written by Linda Wells. This direct mail copywriter, consistently turned out
control-beating letters for a wide variety of different organizations.
One of her classics was built around a new word she coined for the New York Zoological
Society — "zoofer." She puts the new word right to work in the Johnson Box at the top of page
one:
ZOOFER! It's a noun that means a member of the New York
Zoological Society — an insider who gets free admissions . . . free
parking . . . free Safari, Skyfari, and Bengal Express rides . . .
invitations to previews, films and lectures . . . invitations to garden
parties and local events . . . travel opportunities here, there, and
everywhere . . . plus a subscription to ANIMAL KINGDOM!
ZOOFER! It's a verb that means having fun, learning, growing and
making a major contribution to the protection and preservation of
wildlife . . . environmental research . . . and conservation education!
ZOOFER! It's the two-fer ticket enclosed that entitles you to the zoofiest
fashion item since designer jeans — the one-and-only, membersonly
Z shirt created for animal lovers like you by one of New York's
most zooperb zanies. With the zoofer inside this envelope and your
new membership card, you can get two Z shirts for the price of one!
You buy one. You get one FREE!
Wells continues to weave "zoofer" and other newly-coined fun words throughout the letter, all
enhancing the two lead-in sentences of the letter:
Do zoofers have more fun? Yes, I certainly believe we do.
Such lighthearted copy continues right down to the close:
The sooner you join, the sooner you can zoofer in your Z shirt! So
be one of the very first people in the tri-state area to sport the fun
fashion of the year. Come now! Join now! Zoofer with the zoofers of
the New York Zoological Society now!
www.greatestsalesletters.com - 263 -