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Total Quality Management - CII Institute of Logistics

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<strong>Total</strong> <strong>Quality</strong> <strong>Management</strong><br />

2. 6 Benchmarking<br />

How can we measure our organization’s effectiveness compared to external<br />

organizations? One structured approach is ‘benchmarking’ where current products,<br />

services and practices are measure against those competitors or organizations, which are<br />

recognized as leaders in their field, with the purpose that superior performance is<br />

realized.<br />

The process is dependent upon involvement, openness and commitment to make it work;<br />

also it requires a detailed understanding <strong>of</strong> what is happening internally through operating<br />

procedures, DPA and documented standards. See Figure 2.6<br />

Fig 2.6<br />

<strong>CII</strong> <strong>Institute</strong> <strong>of</strong> <strong>Logistics</strong> 39<br />

Website: www.ciilogistics.com

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