Total Quality Management - CII Institute of Logistics
Total Quality Management - CII Institute of Logistics
Total Quality Management - CII Institute of Logistics
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<strong>Total</strong> <strong>Quality</strong> <strong>Management</strong><br />
2. 6 Benchmarking<br />
How can we measure our organization’s effectiveness compared to external<br />
organizations? One structured approach is ‘benchmarking’ where current products,<br />
services and practices are measure against those competitors or organizations, which are<br />
recognized as leaders in their field, with the purpose that superior performance is<br />
realized.<br />
The process is dependent upon involvement, openness and commitment to make it work;<br />
also it requires a detailed understanding <strong>of</strong> what is happening internally through operating<br />
procedures, DPA and documented standards. See Figure 2.6<br />
Fig 2.6<br />
<strong>CII</strong> <strong>Institute</strong> <strong>of</strong> <strong>Logistics</strong> 39<br />
Website: www.ciilogistics.com