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Total Quality Management - CII Institute of Logistics

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<strong>Total</strong> <strong>Quality</strong> <strong>Management</strong><br />

prevent errors occurring. This belief is summarized in the Zero Defects concept. There is<br />

some question as to who first propounded the Zero Defects concept, but it is most closely<br />

associated with Philip Crosby, and has been extensively used by him, and his consultancy<br />

organization, in implementing <strong>Quality</strong> Improvements in many organizations world-wide.<br />

The fundamental principal underlying the Zero Defects concept is that it is possible to do<br />

all operations right the first time. Zero Defects does not mean that everything has to be<br />

gold plated or the place has to be crawling with inspectors. It simply means that each and<br />

every one <strong>of</strong> us has to believe it is possible to carry out activities without error. Errors are<br />

not inevitable. We should not anticipate errors and then build up massive systems to find<br />

and correct them. If we except errors to occur and build systems to deal with them, they<br />

will happen. We are then effectively saying that errors do not matter. We will find and fix<br />

them. This is a very costly path to tread.<br />

If errors are not expected to occur, and preventive actions are introduced to eliminate<br />

problems, the errors will not happen. The new attitude is that errors are not tolerated. A<br />

big fix-it outfit should not be available, just waiting for errors to happen. Everyone will<br />

be more careful and will work to eliminate the causes <strong>of</strong> errors so that eventually they<br />

will no longer occur.<br />

In our personal life we do not expect to put on odd shoes in the morning on a given<br />

number <strong>of</strong> days in a year. If we did expect this to happen then we could ask our partner to<br />

check our shoes every morning before going out and then rectify any errors found! This<br />

would prove very costly in terms <strong>of</strong> our partner’s time and patience. We do not, however,<br />

expect this to happen because we implement a preventive action such as putting our shoes<br />

in pairs when we take them <strong>of</strong>f.<br />

The Zero Defects philosophy requires us to apply our personal standards to our work and<br />

asks everyone else in the company to do the same.<br />

<strong>CII</strong> <strong>Institute</strong> <strong>of</strong> <strong>Logistics</strong> 58<br />

Website: www.ciilogistics.com

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