High-Performance Partnerships - National Academy of Public ...
High-Performance Partnerships - National Academy of Public ...
High-Performance Partnerships - National Academy of Public ...
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Organizations may feel that a partnership is<br />
unnecessary. Still others may be risk-averse or<br />
concerned about losing control. However, the<br />
partnership must work to bring key members<br />
to the table and build trusting relationships.<br />
These “right partners” may include some<br />
unlikely candidates. A cross-sector partnership<br />
should be creative and open to different strategies.<br />
Diversity can be key to success when it<br />
contributes to a comprehensive perspective for<br />
solving problems. It also is important for<br />
reaching target audiences. Communities seldom<br />
are homogeneous.<br />
The Strategies<br />
1. Evaluate the landscape within which the<br />
partnership must perform.<br />
It is important to match partnership needs with<br />
organizations that can fulfill them. This is similar<br />
to identifying all the pieces <strong>of</strong> a puzzle and<br />
then assembling them to form the whole picture.<br />
Once essential players are defined, leaders<br />
should recruit organizations or individuals to<br />
join. It is imperative that the partnership not<br />
rely on “usual suspects.” Potential members<br />
may not have been previously involved with<br />
community service or collaborations. Yet they<br />
can <strong>of</strong>fer valuable expertise.<br />
2. Make engagement rewarding for members<br />
and the partnership as a whole.<br />
The reward can be multi faceted, such as a<br />
return on investment, contribution to a community<br />
good, or access to new markets or<br />
opportunities. Whatever the reward, the partnership<br />
should support its members’ needs<br />
and motivations.<br />
3. Require every partner to bring something<br />
<strong>of</strong> value to the table.<br />
Contributions are broadly defined, but every<br />
partner should contribute something, whether<br />
expertise, resources, or access to segments <strong>of</strong> the<br />
community. It should be technically competent<br />
and successful in its own right. In the final<br />
analysis, the partnership must be prepared to<br />
terminate a participant if it does not add value<br />
to the endeavor. Few cross-sector partnerships<br />
have the resources and sustainability to overcome<br />
a weak or dysfunctional member.<br />
Healthy Families has not lost<br />
a single partner in 10 years,<br />
nor a single dollar <strong>of</strong> funding.<br />
This is not only because partners<br />
believe they are doing<br />
the right thing, but because<br />
each individual organization<br />
receives something <strong>of</strong> value.<br />
Debbie Russell, Healthy Families<br />
Partnership (Hampton)<br />
Des Moines wanted to<br />
expand NBSD into additional<br />
communities. The team<br />
worked diligently to engage<br />
the leadership in a particular<br />
neighborhood to partner with<br />
the city on its priorities.<br />
After six months, the level <strong>of</strong><br />
participation was minimal and<br />
it was determined that the<br />
city would give this neighborhood<br />
six more months to<br />
make the partnership work;<br />
otherwise, the city would shift<br />
its resources. No neighborhood<br />
leadership took the<br />
helm and the city reallocated<br />
its resources to another<br />
neighborhood that would<br />
partner.<br />
Kandi Reindl, Neighborhood Based<br />
Service Delivery (Des Moines)<br />
111 Powering the Future: <strong>High</strong>-<strong>Performance</strong> <strong>Partnerships</strong>