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High-Performance Partnerships - National Academy of Public ...

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Organizations may feel that a partnership is<br />

unnecessary. Still others may be risk-averse or<br />

concerned about losing control. However, the<br />

partnership must work to bring key members<br />

to the table and build trusting relationships.<br />

These “right partners” may include some<br />

unlikely candidates. A cross-sector partnership<br />

should be creative and open to different strategies.<br />

Diversity can be key to success when it<br />

contributes to a comprehensive perspective for<br />

solving problems. It also is important for<br />

reaching target audiences. Communities seldom<br />

are homogeneous.<br />

The Strategies<br />

1. Evaluate the landscape within which the<br />

partnership must perform.<br />

It is important to match partnership needs with<br />

organizations that can fulfill them. This is similar<br />

to identifying all the pieces <strong>of</strong> a puzzle and<br />

then assembling them to form the whole picture.<br />

Once essential players are defined, leaders<br />

should recruit organizations or individuals to<br />

join. It is imperative that the partnership not<br />

rely on “usual suspects.” Potential members<br />

may not have been previously involved with<br />

community service or collaborations. Yet they<br />

can <strong>of</strong>fer valuable expertise.<br />

2. Make engagement rewarding for members<br />

and the partnership as a whole.<br />

The reward can be multi faceted, such as a<br />

return on investment, contribution to a community<br />

good, or access to new markets or<br />

opportunities. Whatever the reward, the partnership<br />

should support its members’ needs<br />

and motivations.<br />

3. Require every partner to bring something<br />

<strong>of</strong> value to the table.<br />

Contributions are broadly defined, but every<br />

partner should contribute something, whether<br />

expertise, resources, or access to segments <strong>of</strong> the<br />

community. It should be technically competent<br />

and successful in its own right. In the final<br />

analysis, the partnership must be prepared to<br />

terminate a participant if it does not add value<br />

to the endeavor. Few cross-sector partnerships<br />

have the resources and sustainability to overcome<br />

a weak or dysfunctional member.<br />

Healthy Families has not lost<br />

a single partner in 10 years,<br />

nor a single dollar <strong>of</strong> funding.<br />

This is not only because partners<br />

believe they are doing<br />

the right thing, but because<br />

each individual organization<br />

receives something <strong>of</strong> value.<br />

Debbie Russell, Healthy Families<br />

Partnership (Hampton)<br />

Des Moines wanted to<br />

expand NBSD into additional<br />

communities. The team<br />

worked diligently to engage<br />

the leadership in a particular<br />

neighborhood to partner with<br />

the city on its priorities.<br />

After six months, the level <strong>of</strong><br />

participation was minimal and<br />

it was determined that the<br />

city would give this neighborhood<br />

six more months to<br />

make the partnership work;<br />

otherwise, the city would shift<br />

its resources. No neighborhood<br />

leadership took the<br />

helm and the city reallocated<br />

its resources to another<br />

neighborhood that would<br />

partner.<br />

Kandi Reindl, Neighborhood Based<br />

Service Delivery (Des Moines)<br />

111 Powering the Future: <strong>High</strong>-<strong>Performance</strong> <strong>Partnerships</strong>

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