High-Performance Partnerships - National Academy of Public ...
High-Performance Partnerships - National Academy of Public ...
High-Performance Partnerships - National Academy of Public ...
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RESOURCES<br />
chapter seven<br />
Drastic funding shortfalls forced CMS to rethink the assets it had to <strong>of</strong>fer.<br />
Former partners withdrew when funding disappeared, challenging CMS to<br />
seek new partners. Using this new perspective, CMS realized that it had<br />
highly desired assets to <strong>of</strong>fer potential partners, including social marketing<br />
research, data, and other sources <strong>of</strong> expertise. This revelation created<br />
opportunities to broker asset exchanges with key partners. Eliminating funding<br />
from the relationship actually created a more successful end product.<br />
Lindsey Cometa, Centers for Medicare<br />
and Medicaid Services<br />
12. Educate funders on the value <strong>of</strong> partnering.<br />
Informed funders are more likely to understand<br />
the value <strong>of</strong> a partnership and contribute<br />
to it. The partnership should clearly outline<br />
the advantage to individual funders through<br />
targeted marketing materials.<br />
13. Seek recognition as a high-performance<br />
partnership.<br />
A partnership should solicit exposure through<br />
publications and conferences and submit its<br />
activities for national awards. A stamp <strong>of</strong><br />
approval from national and regional organizations<br />
or an independent third party can facilitate<br />
the marketing effort.<br />
The Medical Care for Children<br />
Partnership received the “Innovations<br />
in American Government” Award from<br />
the Ford Foundation and the John F.<br />
Kennedy School <strong>of</strong> Government at<br />
Harvard University. This is one <strong>of</strong> the<br />
nation’s premier awards for public sector<br />
excellence and innovation. MCCP<br />
received $100,000, and the publicity<br />
that went with the award. This recognition<br />
generated significant interest in<br />
MCCP’s work.<br />
14. Use volunteers, students, and donated<br />
services to limit out-<strong>of</strong>-pocket costs.<br />
Most communities have considerable resources<br />
available at no or low cost. Civic associations<br />
can provide talent by tapping their membership.<br />
Universities and other educational institutions<br />
have tremendous expertise available in<br />
their faculty and students. As noted earlier,<br />
partners can be recruited based upon their<br />
own ability to provide resources, including inkind<br />
contributions.<br />
REDIRECTING PARTNER RESOURCES<br />
The Challenge<br />
New partnerships seldom have the luxury <strong>of</strong><br />
obtaining sufficient new resources to fulfill<br />
their mission. Instead, they <strong>of</strong>ten must redirect<br />
existing public and nonpr<strong>of</strong>it resources to<br />
support collaborative efforts. Redirecting<br />
resources means changing the use <strong>of</strong> existing<br />
funding and other assets to align with the partnership’s<br />
purpose. Organizations may be<br />
reluctant to join a partnership if their funding<br />
is at risk. Loss <strong>of</strong> control and prior commitments<br />
are two causes for partner reticence.<br />
Nevertheless, a primary reason for a partnership<br />
is the ability to leverage and coordinate<br />
resources to address a need.<br />
A partnership does not exist if its members<br />
retain independent control over all the<br />
resources at their disposal. Indeed, the degree<br />
to which resource redirection occurs is an<br />
important distinction between collaboration<br />
and a high-performance partnership. Even if<br />
96 Powering the Future: <strong>High</strong>-<strong>Performance</strong> <strong>Partnerships</strong>