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High-Performance Partnerships - National Academy of Public ...

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RESOURCES<br />

chapter seven<br />

Drastic funding shortfalls forced CMS to rethink the assets it had to <strong>of</strong>fer.<br />

Former partners withdrew when funding disappeared, challenging CMS to<br />

seek new partners. Using this new perspective, CMS realized that it had<br />

highly desired assets to <strong>of</strong>fer potential partners, including social marketing<br />

research, data, and other sources <strong>of</strong> expertise. This revelation created<br />

opportunities to broker asset exchanges with key partners. Eliminating funding<br />

from the relationship actually created a more successful end product.<br />

Lindsey Cometa, Centers for Medicare<br />

and Medicaid Services<br />

12. Educate funders on the value <strong>of</strong> partnering.<br />

Informed funders are more likely to understand<br />

the value <strong>of</strong> a partnership and contribute<br />

to it. The partnership should clearly outline<br />

the advantage to individual funders through<br />

targeted marketing materials.<br />

13. Seek recognition as a high-performance<br />

partnership.<br />

A partnership should solicit exposure through<br />

publications and conferences and submit its<br />

activities for national awards. A stamp <strong>of</strong><br />

approval from national and regional organizations<br />

or an independent third party can facilitate<br />

the marketing effort.<br />

The Medical Care for Children<br />

Partnership received the “Innovations<br />

in American Government” Award from<br />

the Ford Foundation and the John F.<br />

Kennedy School <strong>of</strong> Government at<br />

Harvard University. This is one <strong>of</strong> the<br />

nation’s premier awards for public sector<br />

excellence and innovation. MCCP<br />

received $100,000, and the publicity<br />

that went with the award. This recognition<br />

generated significant interest in<br />

MCCP’s work.<br />

14. Use volunteers, students, and donated<br />

services to limit out-<strong>of</strong>-pocket costs.<br />

Most communities have considerable resources<br />

available at no or low cost. Civic associations<br />

can provide talent by tapping their membership.<br />

Universities and other educational institutions<br />

have tremendous expertise available in<br />

their faculty and students. As noted earlier,<br />

partners can be recruited based upon their<br />

own ability to provide resources, including inkind<br />

contributions.<br />

REDIRECTING PARTNER RESOURCES<br />

The Challenge<br />

New partnerships seldom have the luxury <strong>of</strong><br />

obtaining sufficient new resources to fulfill<br />

their mission. Instead, they <strong>of</strong>ten must redirect<br />

existing public and nonpr<strong>of</strong>it resources to<br />

support collaborative efforts. Redirecting<br />

resources means changing the use <strong>of</strong> existing<br />

funding and other assets to align with the partnership’s<br />

purpose. Organizations may be<br />

reluctant to join a partnership if their funding<br />

is at risk. Loss <strong>of</strong> control and prior commitments<br />

are two causes for partner reticence.<br />

Nevertheless, a primary reason for a partnership<br />

is the ability to leverage and coordinate<br />

resources to address a need.<br />

A partnership does not exist if its members<br />

retain independent control over all the<br />

resources at their disposal. Indeed, the degree<br />

to which resource redirection occurs is an<br />

important distinction between collaboration<br />

and a high-performance partnership. Even if<br />

96 Powering the Future: <strong>High</strong>-<strong>Performance</strong> <strong>Partnerships</strong>

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