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High-Performance Partnerships - National Academy of Public ...

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MISSION AND PLANNING<br />

chapter six<br />

2. Link the partnership and partners’<br />

missions.<br />

It is important to explicitly link the partnership’s<br />

mission with its members. A “mission<br />

map,” illustrating the interrelationships<br />

between the partnership and its component<br />

parts, can be very helpful in identifying how<br />

and why the pieces fit together. A generic<br />

model is illustrated in Figure 6-3.<br />

The most effective partnerships have mission<br />

overlap. When you have mission congruence,<br />

it’s easier to resolve problems like resources.<br />

Lacking sufficient alignment, a partnership<br />

should identify reciprocal benefits that encourage<br />

participation. For example, a bank<br />

involved with neighborhood revitalization may<br />

fund higher-risk home mortgages and achieve<br />

greater market share in an underserved neighborhood.<br />

Here, the partnership would receive<br />

greater access to mortgage financing while the<br />

bank would receive community goodwill and<br />

access to a broader market. The Medical Care<br />

for Children Partnership refers to this linkage<br />

as “reciprocity, not generosity.” In its case, neither<br />

the county nor any private medical partner<br />

treats uninsured children as its primary<br />

mission. However, the partners rally around<br />

this initiative due to reciprocal benefits.<br />

CMS’ Caregiver/Employer Program and<br />

Hampton’s Healthy Families Partnership provide<br />

excellent examples <strong>of</strong> how their and their<br />

members’ missions intersect.<br />

FIGURE 6-3<br />

MISSION MAP<br />

Business<br />

Partner<br />

Mission<br />

Nonpr<strong>of</strong>it<br />

Partner<br />

Mission<br />

HPP<br />

MISSION<br />

Civic Partner<br />

Mission<br />

<strong>Public</strong><br />

Partner<br />

Mission<br />

Source: Jane Heneger and Ellen Quigley,<br />

Family Strengthening Coalition (Indianapolis)<br />

Kaiser Permanente, a nonpr<strong>of</strong>it health<br />

maintenance organization, partnered with<br />

Fairfax County to provide health care to<br />

the children <strong>of</strong> the working poor.<br />

Services are provided at a reduced cost.<br />

Kaiser Permanente replicated this partnership<br />

in five other counties in the Mid<br />

Atlantic Region to provide health care for<br />

2,250 children annually.<br />

Heidi Veltman and Mindy Rubin, Medical Care for<br />

Children Partnership (Fairfax)<br />

84 Powering the Future: <strong>High</strong>-<strong>Performance</strong> <strong>Partnerships</strong>

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