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Design
Na prvom natječaju nagradu Special mention osvojio
je Jet Scholte s radom “Playful leftovers” /
Jet Scholte won the Special Mention Award at the
very first contest with his “Playful Leftovers” project
An Attractive Contest for Young Designers from All Over the World
Coffee as Eternal Inspiration
Nespresso’s contest, the second in a row, is at
the highest world-class level, which is clearly
demonstrated by the names in the expert jury:
chief editor of “Interi “ magazine Gilda Bojardi,
Alberto Alessi and designers Giulio Cappellini,
Mattali Crasset, Alfredo Haberli, Ineke Hans,
Patrick Norguet and Konstantin Grcic
Written by: Aurelija Vukušiæ
Photo: www.nespresso.com
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Is there any better way to promote a product than to
attach it to something so exclusive and pleasant to
the eye as top-notch design? Two years ago, that was
the tactic they chose at Nestle when they wanted to
strengthen the position of their product on the market;
the product being espresso coffee and accompanying
products with the unmistakable name Nespresso and
with the type of design that has been that company’s
trademark for years. In 2005, the first contest was announced
for young designers, or design students who
would test themselves in the field of product-design by
using one common denominator – coffee. The projects
by the 24 finalists of the first contest that was called “Cof-