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najbolji izbor nekretnina /the best real estate offer - DalCasa

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feeunplugged”, or <strong>the</strong> <strong>best</strong>, most innovative and fresh<br />

results of that contest, were put on display at <strong>the</strong> last<br />

year’s “Maison&Objet” fair in Paris, <strong>the</strong> “Elle Woonhuis”<br />

in Amsterdam and <strong>the</strong> “Kunst 06” exhibition in Zurich. The<br />

formula obviously worked because <strong>the</strong> managers have<br />

decided to do <strong>the</strong> same thing two years later: Nespresso’s<br />

contest for 2007 was opened in this year’s March and<br />

will go on till mid-October. The second edition boasts a<br />

new name “Coffeeluxury”, and along with <strong>the</strong> unavoidable<br />

luscious beverage as <strong>the</strong> leitmotif, <strong>the</strong> key word this<br />

time is “luxury”. This contest asks <strong>the</strong> young students and<br />

design post-graduates to explore <strong>the</strong> dimension of luxury<br />

within one thing that is seemingly so ordinary as a cup of<br />

good coffee, and to point out that luxury in <strong>the</strong>ir works<br />

as interestingly as <strong>the</strong>y can. Or as <strong>the</strong> invitation to <strong>the</strong><br />

contest states: “The research <strong>the</strong>me is luxury as a state<br />

of mind, an attitude, constant search for excellence and<br />

<strong>the</strong> ultimate beauty of simplicity. The contest encourages<br />

students from <strong>the</strong> <strong>best</strong> design schools in <strong>the</strong> world<br />

to free <strong>the</strong>mselves from all technical and industrial limitations<br />

and to express <strong>the</strong>ir creativity in that way through<br />

usage of coffee, coffee makers or any tools in preparing<br />

or drinking coffee as <strong>the</strong> focal points of <strong>the</strong>ir research”.<br />

Nespresso’s expert jury has particularly emphasized <strong>the</strong><br />

issue of design as means to achieve practicality with a<br />

luxurious dimension that <strong>the</strong> users can constantly enjoy,<br />

whe<strong>the</strong>r it reflects simplicity, efficiency or perfection. The<br />

young designers’ projects should, according to <strong>the</strong> jury’s<br />

instructions, also point out how our senses react to luxury.<br />

The fact that this is truly an event at <strong>the</strong> highest worldclass<br />

level is demonstrated by <strong>the</strong> names in <strong>the</strong> expert<br />

jury: <strong>the</strong> works will be judged by chief editor of “Interi”<br />

magazine Gilda Bojardi, Alberto Alessi and designers<br />

Giulio Cappellini, Mattali Crasset, Alfredo Haberli, Ineke<br />

Hans, Patrick Norguet and Konstantin Grcic. The awards<br />

are also very alluring, and <strong>the</strong> overall prize money that is<br />

predicted for <strong>the</strong> top three designers is 26.000 euros. Besides<br />

that, Nespresso will promote “<strong>the</strong>ir” designers during<br />

numerous fairs, particularly at <strong>the</strong> one in Milan during next<br />

year’s spring.<br />

Ovako izgleda <strong>najbolji</strong><br />

televizor na svijetu.<br />

Individual Compose. Slika. Zvuk. Kompozicija. Ovaj jedinstveni tanki<br />

televizor sa HDTV prijemnikom možete dizajnirati po svojim željama i<br />

pridružiti mu 30 različitih audio sustava. Više na www.loewe.hr<br />

Plug&Play. Bednjanska 8. Zagreb. 01 4829 552<br />

Product Design: Loewe Design/Phoenix Design<br />

RZ_208x92_Compose_hr.indd 1<br />

87<br />

30.03.2007 8:48:07 Uhr

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