Ph.D. Program Guidebook - The University of Chicago Booth School ...

Ph.D. Program Guidebook 2007-2008
MARKETING
Advanced research in Marketing addresses a marketing issue or problem using skills
acquired in one of two different areas: (1) Consumer Behavior (2) Economics/Quantitative
Methods. The theoretical foundation provided in the Marketing Ph.D. Program is enhanced
by the Program’s flexibility, allowing choice among these two areas. Students take courses
not only in the GSB but also in the Psychology, Sociology, Economics and Statistics
departments. The program defines marketing broadly as the study of the interface between
firms, competitors and consumers. This includes but is not limited to consumer preferences,
consumer demand and decision-making, strategic interaction of firms, pricing, promotion,
targeting, product design/positioning, and channel issues. The Program is designed for those
seeking careers as professors at leading research institutions.
When fulfilling general PhD degree requirements, please make sure to consult the relevant
section of the Guidebook that discusses those requirements (e.g., curriculum paper
requirements in Chapter 2, co-authorship rules in Chapter 5), in addition to area specific
requirements (if any).
Marketing as a Dissertation area.
For students writing a dissertation in Marketing, the General Exam requirements are:
(1) Successful completion of B37902 and B37903 and all of the prerequisite courses.
(2) Successful completion of all prerequisite courses specific to the chosen Marketing
track.
(3) Successful completion of the Marketing workshop and Research Paper Review
requirement (described below).
(4) Completion of all general Ph.D. requirements.
(5) Completion of the First-year summer paper no later than the beginning of the autumn
quarter of the second year. Faculty advisors must receive the paper at least two
weeks prior to the due date to give them time to read it before signing the
appropriate forms. The paper must be presented no later than the spring of the
second year. Although the presentation does not need to be scheduled during the
regular Marketing workshop, the majority of the Marketing faculty must be present.
It is the student’s responsibility to make sure this presentation is scheduled.
(6) The Curriculum paper must be completed no later than the end of the autumn quarter
of the third year. Faculty advisors must receive the paper at least two weeks prior to
the due date to give them time to read it before signing the appropriate forms. The
Curriculum paper must also be presented in the Marketing Workshop no later than
the spring of the third year. It is the student’s responsibility to make sure this
presentation is scheduled. The student must also make sure the paper is distributed
to the entire Marketing faculty (i.e. downloadable from marketing workshop
website) at least one week prior to the workshop. Finally, it is the student’s
responsibility to make sure the curriculum paper adheres to all the requirements of
both the Marketing Group and the GSB. In particular, the curriculum paper and talk
should be based on research ideas and work initiated by the student.
(7) After the Curriculum paper is presented, the marketing faculty will meet to consider
the student’s performance in the marketing Ph.D. program. Performance in
coursework as well as the quality of the curriculum paper will be considered and an
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