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2007 Benchmarking Report - Alliance for Biking & Walking

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Budgets of Thunderhead Organizations<br />

Diverse and<br />

balanced revenue<br />

sources make up<br />

budgets of<br />

Thunderhead<br />

organizations.<br />

COMPARING THE BUDGETS OF THUNDERHEAD ORGANIZATIONS REPRESENTING 35<br />

major U.S. cities and 32 states, program fees and events, memberships and donations, and government<br />

funding make up the largest share of their combined revenues. Although many Thunderhead<br />

organizations are focused on cycling advocacy, and bike shops and manufacturers are a<br />

common target <strong>for</strong> fundraising appeals, the bicycle industry accounts <strong>for</strong> only 2% of the revenue<br />

of state-wide organizations and an even slimmer 1% <strong>for</strong> organizations serving cities. Foundation<br />

grants also make up just a tiny sliver of the income pie, accounting <strong>for</strong> three percent of revenue<br />

<strong>for</strong> state-wide organizations and seven percent <strong>for</strong> organizations serving cities.<br />

Specified Revenue Sources of Statewide Advocacy<br />

Organizations<br />

Revenue Sources of State-Wide<br />

Thunderhead Organizations<br />

25%<br />

34%<br />

memberships and donations<br />

program fees and events<br />

bike shops and<br />

manufacturers<br />

2%<br />

3%<br />

Source: Thunderhead Organization Surveys<br />

Data <strong>for</strong> this comparison was reported by Thunderhead <strong>Alliance</strong> member organizations. Organizations<br />

that did not specify revenue sources are not included in these figures.<br />

foundation<br />

grants<br />

36%<br />

government grants<br />

and contracts<br />

Revenue Sources of Thunderhead<br />

Organizations Representing Cities<br />

29%<br />

memberships and donations<br />

38%<br />

program fees and events<br />

1%<br />

7%<br />

foundation<br />

grants<br />

bike shops and<br />

manufacturers<br />

25%<br />

government grants<br />

and contracts<br />

THUNDERHEAD ALLIANCE BICYCLE & PEDESTRIAN ADVOCACY<br />

75<br />

Bicycling & <strong>Walking</strong> in the U.S./ Thunderhead <strong>Alliance</strong> <strong>2007</strong>

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