2007 Benchmarking Report - Alliance for Biking & Walking

City
Population served
larger than city
boundary
Total pop.
served by
org.
Income per
capita
Full-time
equivalent
staff
Staff per
one million
people (4)
Source: Thunderhead Organization Surveys, Thunderhead Alliance
(1) Midway, MN refers to the area between Minneapolis and St. Paul;
(2) Media hits are defi nied here as any time an organization’s name appeared in the media in the previous 12 months,
including television, radio, newspapers and other public media sources;
(3) Average is weighted by population or takes into account the sums from all cities;
(4) For cities where the population is less than one million, standardized values will be larger than the value of the variable.
Number of
members
One member
per how many
people
Media hits per
one million
people (2,4)
Salt Lake City, UT No 181,743 $0.39 1 5.5 500 363 1,650.7
San Diego Yes 3,000,000 $0.01 1 0.3 1,067 2,812 16.7
San Francisco˚ No 740,000 $0.93 8 10.8 6,700 110 473
San Jose Yes 2,300,000 $0.02 1 0.4 457 5,033 *
Seattle Yes 3,000,000 $0.67 18 6 7,200 417 106.7
Washington Yes 3,759,000 $0.14 6 1.6 4,183 899 8
Mean/Average ** 2,489,149 $0.11 (3) 3.9 1.6 (3) 1,421 11,110 (3) 35.5 (3)
Median ** 1,445,521 $0.04 1 0.5 479 2,906 21.6
High ** 9,758,886 $10.25 40 100.0 7,200 124,963 1,650.7
Low ** 20,000 $0.002 0 0.0 0 18 3.1
Friends of Pathways outreach booth on Bike to Work Day 2007
PHOTO COURTESY OF FRIENDS OF PATHWAYS
Legend:
* = Thunderhead could not access data
˚ = Data from more than one organization
representing city
= High Value = Low Value
Jackson, WY tops cities for bike/ped
advocacy capacity.
THUNDERHEAD ORGANIZATIONS THAT REPRESENT cities
earn 3.7 times more per capita than their state-wide counterparts,
operating on 11 cents per capita on average. Jackson, Wyoming
has the highest earnings with $10.25 per resident. They also
have the lowest ratio of members to population, with one member
for every 18 residents. On average, organizations representing cities
have one member for every 11,110 people. Jackson also has the
highest staffing levels, with an equivalent of 100 staff per million
people. The average for organizations surveyed is 1.6 staff per million
people. Chicago has the highest number of staff with 40 FTEs.
According to Friends of Pathways, the bicycle and pedestrian
advocacy organization for Jackson, their success in membership
has come through constant work, including member mailings
to retain current members, high profile public events, and
a regular communications program to members and the public.
THUNDERHEAD ALLIANCE BICYCLE & PEDESTRIAN ADVOCACY
81
Bicycling & Walking in the U.S./ Thunderhead Alliance 2007