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Annual Report 2006

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18<br />

Updated<br />

Publications<br />

Knowing more about<br />

Myeloma<br />

Preventing Cancer<br />

- Guidelines for<br />

a Healthier Life<br />

Isreal Cancer Association<br />

<strong>Annual</strong> <strong>Report</strong> <strong>2006</strong><br />

Special Television Public<br />

Service Announcement<br />

devoted to Prostate Cancer<br />

A T.V. program moderated by Billy Moscona<br />

Lerman and Ben Kaspit, devoted a program<br />

to prostate cancer that was aired in March-April<br />

on Channel 2 and Channel 23. Experts Miri Ziv,<br />

ICA Director General, Avivit Noiman, Prof. Ofer<br />

Netiv and Moshe Stern, a prostate cancer<br />

survivor, were panel guests.<br />

The Battle against Smoking<br />

The ICA continues to endeavor on<br />

all fronts to reduce the smoking<br />

rate and mitigate its harmful effects<br />

in Israel.<br />

Colleagues Seminar<br />

The ICA joined the Psychological Counseling<br />

Service at the Ministry of Health in a unique<br />

training program for youth in schools and junior<br />

high schools. As part of the training program,<br />

outstanding pupils who are social activists are<br />

chosen and trained to serve as social leaders and<br />

conduct smoking prevention related activities.<br />

The Training Dept. offers several ICA sponsored<br />

lectures about the training program, to be delivered<br />

by senior lecturers and students. This<br />

year, an unprecedented number of Colleague<br />

Seminars will take place all over Israel.<br />

The Israel Cancer Association<br />

and the IDF Combat Smoking<br />

The ICA, in association with the Military Health<br />

Section, prepared an advanced study course<br />

for dozens of paramedics from different IDF<br />

units, based on a format similar to that of the<br />

student-lecturer training delivered by the ICA.<br />

Following the advanced study course, these<br />

paramedics returned to their various units and<br />

got involved in educational and information<br />

activity related to smoking prevention within their<br />

units. The Military Health Section organizes the<br />

counselors' activity within the IDF, and provides<br />

them with educational materials from the ICA<br />

on various subjects.<br />

Assistance in Enforcing the Law<br />

Despite the fact that the ICA has no authority to<br />

enforce the ban on smoking in public places, the<br />

ICA is contacted by many citizens and receives<br />

numerous complaints about smoking in public<br />

places and in the workplace in violation of the<br />

law. The calls are received through the Telemeida<br />

teleinformation service or through the ICA website<br />

and following clarifications, the entities in<br />

question were sent letters of warning from the<br />

ICA requesting to comply with the law.<br />

The Israel Cancer Association and<br />

the Faculty of Dentistry Promote<br />

the Fight against Smoking<br />

The ICA and the Faculty of Dentistry at the<br />

Hadassah Medical Center Ein Karem have<br />

trained dozens of dentistry students and dental<br />

hygienists about smoking and its harmful<br />

effects, as part of the Faculty requirements,<br />

obligating future dentists and dental hygienists<br />

to discuss this subject with patients. This activity<br />

included lectures delivered to the students<br />

and distribution of ICA educational material, as<br />

well as visits to schools in the Jerusalem area<br />

where the students delivered training sessions<br />

on this subject to elementary and junior high<br />

school pupils.<br />

The Israel Council for the Prevention<br />

of Smoking<br />

The Israel Council for the Prevention of Smoking<br />

is a coalition of entities engaged in smoking<br />

prevention, to relay information, coordinate<br />

activities and concert efforts to reduce the rate of<br />

smoking and its harmful effects in Israel. Among<br />

the Council members are the Ministry of Health,<br />

the healthcare funds, the ICA, the Ministry of<br />

Education and IDF. Advocate Amos Hausner<br />

heads the Council, and the ICA Information and<br />

Education Dept. coordinates its activity.

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