Annual Report 2006

25
The International Union against Cancer, UICC,
represented in Israel by the ICA, launched a global
campaign in early February 2006 with the aim
of increasing global awareness about cancer.
According to the International Union against
Cancer's decision, the campaign focused on
many aspects of the war against cancer, such
as: steps to increase public awareness through a
long term plan including conveying information,
educating toward a healthy lifestyle, conveying
messages through the media channels and
placing a special emphasis on prevention, early
detection, diagnosis and treatment. The global
campaign places an emphasis on the need
for a focused strategy to introduce behavioral
changes in society. The International Union
against Cancer intends to mark this campaign
each year and focus on a different subject each
time. This year the campaign focused on cancer
among children, under the slogan "my child
matters", in order to increase awareness about
cancer among children and youth from age 0 to
18. As part of the campaign, all entities that are
organization members all over the world, includ-
ing the ICA in Israel, were requested to report to
the organization and publish information about
their endeavors on behalf of children who have
cancer. On the day the campaign was launched,
the ICA aired public service announcements
on all TV channels through Gitam/BBDO, with
the objective of inviting cancer patients, their
families and the general population to refer to
the ICA for information.
The ICA initiates and offers many services for the
welfare of children with cancer, as specified in
the Chapter on Rehabilitation and Welfare.
The ICA Enlists Perah in Promoting
Health and Cancer Prevention
The Information and Education Dept. delivered
training to coordinators of the "Helath
Education" project of Perah Organization; in
these training sessions lectures were given
on the significant role of educational activity in
preventing smoking and sun exposure among
youth and school pupils. The coordinators also
received educational material from the ICA, which
they and many other students involved in the
Health Education project used in their activity in
schools, whereby the number of pupils hearing
smoking and sun exposure prevention lectures
significantly increased.
"Don't Remove Cancer Patients
from the Budget Framework…nor
from the Framework for Life!" The
ICA joins the struggle of cancer
patients to include new life saving
medications in the drug package
Prof. Eliezer Robinson, ICA Chairman, and
Mrs. Miri Ziv, ICA Director General, wrote a
letter personally addressed to the Minister of
Finance and Deputy Prime Minister, regarding
the health package for 2006. In their letter,
they requested to immediately reevaluate
the budgetary priorities of the Israeli government
and of the Ministry of Finance, because
there can be no argument that outweighs the
imperative to save lives! At the same time, the
ICA published ads in the newspapers on this