Department of Tourism - ANNUAL REPORT 2010/11
Department of Tourism - ANNUAL REPORT 2010/11
Department of Tourism - ANNUAL REPORT 2010/11
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DATES COUNTRY PURPOSE<br />
15–19 November<br />
<strong>2010</strong><br />
28 November – 3<br />
December <strong>2010</strong><br />
France and<br />
Switzerland<br />
United Arab<br />
Emirates and<br />
United Kingdom<br />
<strong>Tourism</strong> Related meetings<br />
• Minister met with the Secretary-General <strong>of</strong> the Organization<br />
<strong>of</strong> the OECD to discuss the improvement <strong>of</strong> the tourism pr<strong>of</strong>ile<br />
within the OECD<br />
• Minister hosted in conjunction with the South African Embassy<br />
in Switzerland a Business <strong>Tourism</strong> Workshop<br />
• Minister met with Pr<strong>of</strong> Martin Barth, General Manager <strong>of</strong> the<br />
World <strong>Tourism</strong> Forum about South Africa‟s participation in this<br />
event<br />
WEF Summit on the Global Agenda in Dubai and <strong>Tourism</strong> related<br />
meetings in London<br />
• Minister attended and chaired sessions at the WEF Summit on<br />
the Global Agenda in preparation for Davos<br />
• Minister met with the World Travel and <strong>Tourism</strong> Council (WTTC)<br />
to discuss South Africa‟s engagement in the WTTC programme<br />
<strong>of</strong> work and the 20<strong>11</strong> summit, as well as emerging tourism<br />
growth barriers in the aviation tax regimes<br />
25–28 January<br />
20<strong>11</strong><br />
Switzerland<br />
Member <strong>of</strong> the <strong>of</strong>ficial South African delegation to the Annual<br />
Meeting <strong>of</strong> the World Economic Forum (WEF)<br />
• The theme <strong>of</strong> the meeting was "Shared Norms for the New<br />
Reality"<br />
• Minister also participated as Chairperson <strong>of</strong> the WEF‟s<br />
Aviation, Travel and <strong>Tourism</strong> Committee in the proceedings <strong>of</strong><br />
the Council where they focused on issues <strong>of</strong> regulatory reform<br />
in the aviation industry, travel barriers, the changing pr<strong>of</strong>ile <strong>of</strong><br />
consumers/tourists, and shifting markets in travel and tourism<br />
10<br />
<strong>Department</strong> <strong>of</strong> <strong>Tourism</strong> - <strong>ANNUAL</strong> <strong>REPORT</strong> <strong>2010</strong>/<strong>11</strong>