Department of Tourism - ANNUAL REPORT 2010/11

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Minister's Statement It gives me great pleasure to present the National Department of Tourism‟s Annual Report for the financial year 2010/11. It gives a detailed account of our achievements to Parliament and to all the people of South Africa. The progress we have made in achieving the Department‟s goals outlined in the Department‟s Strategy 2010/11 - 2014/15 is contained in detail in this Annual Report. The Annual Report is an ideal opportunity to reflect on the progress we have made and the direction we must take. My overriding impression is that the National Department of Tourism (NDT) has a sound foundation, capable staff members, and is currently growing its staff complement in order to realise our vision namely “To be globally celebrated as a leader in tourism excellence”. The strategic plan was reviewed during the preceding financial year to provide a greater focus on key departmental priorities. South Africa has seen a steady growth in tourism growth both in terms of tourist arrivals and tourism‟s contribution to Gross Domestic Product (GDP). The year 2010 was particularly significant given the boost provided by the hosting of the 2010 FIFA World Cup to the image of South Africa as a tourist destination. The full implementation of the Tourism 2010 Plan by the NDT allowed South Africa to meet all its obligations to FIFA with regard to hospitality. South Africans should all take pride in the success of the World Cup, as it was the first event of this size the country and the Continent ever hosted. This has helped the Department to continue its contribution to creating a better Africa and a better world. In this statement I would like to highlight a few examples of the ways in which tourism in South African has utilised its competitive advantages to boost its contribution to job MARTHINUS VAN SCHALKWYK, MP MINISTER OF TOURISM “ This Annual Report is an ideal opportunity to reflect on the progress we have made and the direction we must take. My overriding impression is that National Department of Tourism has a sound foundation, capable staff members...” Department of Tourism - ANNUAL REPORT 2010/11 3
creation, poverty alleviation and the GDP. I want to share with you our main accomplishments since the newly created NDT was established. The NDT undertook initiatives to build its capacity in terms of the growth and development of the tourism sector. We continued the work of monitoring the implementation of the Tourism BEE Charter and Scorecard and report on progress in this regard. A baseline study was undertaken to assess the state of transformation in the sector. We supported the Tourism Enterprise Partnership in its initiatives to stimulate small business development and entrepreneurship by encouraging new businesses to participate in the sector and existing enterprises to grow and perform more profitably. We implemented bilateral and multilateral initiatives through forging various international tourism agreements and contributing towards the work programme of the United Nation‟s World Tourism Organisation. We continued the implementation of tourism‟s contribution to the Expanded Public Works Programme and participated in the process to develop a Tourism Satellite Account for South Africa which provides information on tourism‟s contribution to the South African economy. The Department also launched the first ever National Tourism Sector Strategy (NTSS), which has set a course for accelerating the responsible growth of the tourism industry from 2010 to 2015. The strategy was compiled through a comprehensive consultative process, including ministerial road shows, specific strategy stakeholder workshops, a web-based survey, a report compiled by a carefully selected panel of experts, and both inter-governmental and Cabinet consultation led by the Ministry. The NDT remains committed to providing quality service delivery to all our stakeholders in the sector, with the overall goal of an increased contribution to economic growth. We have recently released our Annual Performance Plan 2011-12, which, together with Departmental Strategic objectives and goals, provide an inspirational vision for the future. I would like to take this opportunity to thank the Management of the Department under the leadership of our new Director-General, all staff of the Department and all of our stakeholders for their contribution during a significant year in the Tourism industry. MARTHINUS VAN SCHALKWYK, MP MINISTER OF TOURISM 4 Department of Tourism - ANNUAL REPORT 2010/11
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Department of Tourism - ANNUAL REPORT 2010/11

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