Department of Tourism - ANNUAL REPORT 2010/11

Strategic Theme: Sustainable Tourism Sector Growth and Development
Strategic
Measure /
Baseline
Actual Performance against
Reason for Variance
Objective
Indicator
Target
Target
Actual
Ensure
Number of
Baseline
5 • Draft rural tourism
• Focus was on the
involvement
sustainable
research is
strategy has
development of
of rural
communities
tourism products
and experience
required to
ascertain the
been developed
• Memorandum of
the rural tourism
strategy. NDT had
in mainstream
in rural areas
need
Understanding
to ensure alignment
tourism
(MoU) between
of the plans for
the department
rural tourism
and the
Department
of Rural
development
with those of the
Department for
Development
Rural Development
and Land Reform
and Land Reform
(DRDLR) has
to limit duplication
been vetted and
is ready to be
signed
of efforts for cost
effectiveness
Entrench
Number of
Social Tourism
1 • Social Tourism
• Focus was on the
a culture
Social Tourism
Position Paper
concept
development of
of travel
Programme
document
the Social Tourism
amongst
initiatives in
finalised
concept document
South Africans
place
To increase
Number of direct
Baseline
3 • Update of Tourism
• Focus was on
the travel
investments
research
Investment
investment
and tourism
attracted
to be
Portfolio
promotion
sector‟s
undertaken
• Trade-Invest
contribution
responses
to economic
• Approval for
growth
renewal of Trade
Invest Service
Level Agreement
Department of Tourism - ANNUAL REPORT 2010/11
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