Department of Tourism - ANNUAL REPORT 2010/11
Department of Tourism - ANNUAL REPORT 2010/11
Department of Tourism - ANNUAL REPORT 2010/11
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Programme Performance Report<br />
Strategic Theme: Sustainable <strong>Tourism</strong> Sector Growth and Development<br />
Strategic<br />
Measure /<br />
Baseline<br />
Actual Performance against<br />
Reason for Variance<br />
Objective<br />
Indicator<br />
Target<br />
Target<br />
Actual<br />
Availability and<br />
Baseline<br />
Strategy<br />
• Communication<br />
• Process to finalise<br />
spread <strong>of</strong><br />
supported events<br />
research<br />
to be<br />
in place<br />
with stakeholders<br />
was done<br />
the strategy<br />
took longer than<br />
and festivals<br />
undertaken<br />
• A draft National<br />
anticipated<br />
across the<br />
Events Strategy is<br />
country (1 per<br />
done<br />
province)<br />
• Calendar <strong>of</strong><br />
Events Guidelines<br />
is in place<br />
• Consulted and<br />
sourced events<br />
strategy<br />
documents from<br />
provinces<br />
• Identified<br />
provincial needs<br />
in relation to<br />
events strategy<br />
Number <strong>of</strong> niche<br />
Research<br />
3 • Niche tourism<br />
• Focus was on the<br />
tourism products<br />
on medical<br />
framework is in<br />
development <strong>of</strong><br />
developed and<br />
tourism<br />
place<br />
the framework and<br />
packaged within<br />
strategies for the<br />
the country (edu-<br />
niches<br />
tourism, shopping<br />
tourism, home<br />
stays, cruise<br />
tourism, medical<br />
etc.)<br />
Number <strong>of</strong><br />
Baseline<br />
4 • This target is<br />
attractions<br />
survey on<br />
aligned to Social<br />
upgraded and/<br />
the state <strong>of</strong><br />
Responsibility<br />
or new ones<br />
attractions to<br />
Implementation<br />
developed in the<br />
be upgraded<br />
projects<br />
country<br />
and/or<br />
mentioned<br />
development<br />
above<br />
opportunities<br />
38<br />
<strong>Department</strong> <strong>of</strong> <strong>Tourism</strong> - <strong>ANNUAL</strong> <strong>REPORT</strong> <strong>2010</strong>/<strong>11</strong>
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