Department of Tourism - ANNUAL REPORT 2010/11

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Programme Performance Report Department of Tourism - ANNUAL REPORT 2010/11 21
Programme Performance Report The activities of the National Department of Tourism are organized in the following programmes: Programme 1: Administration Programme 2: Tourism Development Programme 3: Tourism Growth Programme 4: Policy, Research, Monitoring and Evaluation Programme 1: Administration Purpose: To provide strategic leadership, centralised administration, executive support and corporate services. Strategic Theme: Public Education, Awareness and Outreach Strategic Objective Measure / Indicator Baseline Actual Performance against Target Target Actual Reason for variance To create a positive image of the department To create a tourism culture in the country To empower South Africans through access to tourism information Percentage increase in the share of own voice in the media Number of tourism awareness initiatives Number of information publications available at existing centres/on website Number of official languages used Number of community-based media platforms (agreements with community radio stations) 32% 40% 70% • The impact of the 2010 FIFA World Cup No baseline 1 3 • Other opportunities occurred and were exploited to raise awareness 1 –Publications 1 1 such as „Starting up a Tourism Business‟ on NDT website Overarching Develop a Not • This is still being pursued. government language achieved. Consultations guidelines on policy completed with the languages Department of Arts and Culture (custodians of government‟s language policy) On ad-hoc basis 2 4 • Other opportunities occurred and were exploited to communicate the tourism agenda 22 Department of Tourism - ANNUAL REPORT 2010/11
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Department of Tourism - ANNUAL REPORT 2010/11

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