Course Guide - Edith Cowan University

COURSE STRUCTURE
Graduate Certificate of Communications is a 60 credit point
course.
And select these two units if choosing Tourism:
GEO1111 Human Geography: Diverse Worlds 15
TSM1101 Introduction to Tourism I 15
And select these two units if choosing Contemporary Arts:
VIS1126 Cultural History and Theory 1 15
VIS1227 Cultural History and Theory 2 15
Advertising Area of Specialisation
SPAABN
The Graduate Certificate of Communications (Advertising) equips
graduates to analyse and evaluate the effectiveness of advertising
campaigns, conduct research into consumer behaviour, plan and
execute a campaign and operate effectively within the industry.
The specialisation is accredited by the International Advertising
Association (IAA) and makes extensive use of industry experts.
UNIT SET LOCATION
This unit set is available on Mt Lawley Campus.
MODE OF DELIVERY
This unit set is available in the following mode of delivery -
Campus-Based.
Four units selected from:
ADV4102 Creative Strategy: Process and Execution 15
ADV4105 Consumer Behaviour 15
ADV4107 Communication Theories in Practice 15
ADV4120 Advertising Management 15
ADV4406 Media Buying and Planning 15
CMM4120 Integrated Marketing Communication 15
CMM4121 Communication Research 15
ADV4112 International Advertising 15
Documentary Journalism Area of Specialisation
SPAABO
The Graduate Certificate of Communications (Documentary
Journalism) offers an introduction to the key concepts and
practises of documentary production in a range of areas of specific
professional focus.
The four areas of professional focus are:
• Politics
• Tourism
• Contemporary Arts
• Performing Arts
UNIT SET LOCATION
This unit set is available on Mt Lawley Campus.
MODE OF DELIVERY
This unit set is available in the following mode of delivery -
Campus-Based.
Students must study these core units:
CMM4107 Documentary, Film and Television 15
JOU4101 Print Journalism 15
And select these two units if choosing Politics:
POL1103 Modern Political Thought 15
POL1104 Foundations of Politics and Government 15
And select these two units if choosing Performing Arts:
SOA4104 Performance Criticism: Theory and Context 15
SOA4304 Performance Criticism and the Modern Theatre 15
Journalism Area of Specialisation
SPAABP
The Graduate Certificate of Communications (Journalism) enables
graduates to learn the principles of newsgathering, research and
various forms of journalistic writing, such as news, features,
sports writing, health and on-line journalism. At the end of this
course, students are expected to present articles of publishable
standard.
UNIT SET LOCATION
This unit set is available on Mt Lawley Campus.
MODE OF DELIVERY
This unit set is available in the following mode of delivery -
Campus-Based.
Four units selected from:
CMM4113 Health Journalism 15
JOU4101 Print Journalism 15
JOU4103 Media Law and Ethics 15
JOU4105 Specialist Writing 15
JOU4106 Sports Journalism 15
JOU4201 Print Journalism 2 15
JOU4204 Radio Journalism 15
JOU4214 Television Journalism 15
Mass Communication Area of Specialisation
SPAABQ
Students and graduates of the Graduate Certificate of
Communications (Mass Communication) at Edith Cowan
University have a good grounding to harness the revolution in
communications with a challenging and rewarding mix of
practical and critical studies. Students will graduate with a range
of hands-on and analytical skills ready to take up employment in a
variety of areas.
UNIT SET LOCATION
This unit set is available on Mt Lawley Campus.
MODE OF DELIVERY
This unit set is available in the following mode of delivery -
Campus-Based.
Four units selected from:
CMM4120 Integrated Marketing Communication 15
CMM4119 Case Studies in Communications 15
CMM4102 Media and Nation 15
CMM4118 Case Studies in Communications 2 15
128 ECU Postgraduate Course Guide 2007