Course Guide - Edith Cowan University

GRADUATE DIPLOMA OF BUSINESS (SPORT
MANAGEMENT)
Course Code U16
Course Code D99
The Graduate Diploma of Business (Sport Management) course is
designed to provide graduates with the essential knowledge,
competencies and professional attitudes required by middle and
senior levels of sport management.
ADMISSION REQUIREMENTS
An undergraduate degree OR equivalent prior learning including
at least five years appropriate professional experience.
COURSE LOCATION
This course is available on Joondalup Campus.
MODE OF STUDY
This course is available by Full-time, or Part-time mode.
MODE OF DELIVERY
This course is available in the following modes of delivery -
Campus-Based, and Online Sup.
COURSE STRUCTURE
To complete this course students need to complete the 8 (eight)
units listed below of 15 credit points with a total of 120 credit
points.
SPM4111 Leisure and Sport Policy Development IV 15
SPM4112 Sport Organisation Management IV 15
SPM4113 Sport Service Delivery IV 15
SPM4121 Sport Business Planning IV 15
and four graduate elective units selected with approval of the
course coordinator.
Preference will be given to
LSC5002 Leisure Sciences 2 15
and
LSC5112 Leisure Sciences 3 15
MASTER OF PROFESSIONAL MARKETING
Course Code G62
Not only is marketing an essential part of any business, but it is
also one of the most exciting areas to work in. The graduate
courses in Marketing are designed to give students the theoretical
knowledge and practical skills needed for a stimulating career in
marketing with several specialisations. The first stage of the
program provides a general overview of marketing, and enables
students to select from a range of marketing core units as well as
specialisations in sales, wine marketing, sport marketing, tourism,
leisure and marketing research. The second stage gives students
the skills to conduct marketing research within their chosen
specialisation and provides added depth in marketing and the
opportunity to specialise further in their chosen specialisation.
The final stage provides students with the knowledge on cutting
edge issues in marketing and prepares the students with
appropriate marketing response to those issues. In addition, the
Marketing Strategy V unit is designed as a capstone unit to
prepare students on how to critically evaluate varied marketing
scenarios, assess the alternative marketing response, and
implement appropriate marketing strategy.
Students who have completed equivalent units at another
institution may apply for Advanced Standing. The Policy
on Advanced Standing is contained in the Edith Cowan University
(Admission, Enrolment and Academic Progress) Rules. The
procedure for applying for Advanced Standing in the Faculty is
available on request.
ADMISSION REQUIREMENTS
A Bachelors degree OR completion of a Graduate Certificate of
Business (Marketing) or a Graduate Diploma of
Business (Marketing) .
COURSE LOCATION
This course is available on Churchlands Campus.
MODE OF STUDY
This course is available by Full-time, or Part-time mode.
MODE OF DELIVERY
This course is available in the following mode of delivery -
Campus-Based.
COURSE STRUCTURE
The Master of Professional Marketing requires a total of 180
credit points.
EIGHT CORE UNITS
MKT4101 Marketing IV 15
MKT4110 Consumer Behaviour IV 15
MKT4112 Promotional Marketing IV 15
MKT4113 Professional Communication IV 15
MKT4130 Marketing Research IV 15
MKT4273 Services Marketing IV 15
MKT5105 Current Issues in Marketing VA 15
MKT5215 Marketing Strategy V 15
ELECTIVES
Choose four elective units (60 credit points) which may be taken
as one or two areas of specialisation (e.g. Sales, International
Marketing, Wine Marketing, Marketing Research, Leisure, Sport
Marketing, Tourism).
MKT4105 Selling and Sales Management IV 15
MKT4201 Sales and Market Analysis IV 15
MKT4240 International Marketing IV 15
MKT4207 Marketing on the Internet IV 15
MKT4221 Wine Studies IVB 15
MKT4124 Wine Marketing IV 15
MKT5113 Qualitative Research Methods V 15
MKT5114 Quantitative Research Methods V 15
MKT5107 Marketing Research Project VA 15
MKT5108 Marketing Research Project VB 15
SPM4111 Leisure and Sport Policy Development IV 15
LSC5004 Leisure Sciences 4 15
SPM4122 Sport Marketing IV 15
SPM4113 Sport Service Delivery IV 15
MBA5113 Principles of Tourism V 15
MBA5116 Ecotourism Management V 15
MASTER OF SOCIAL SCIENCE (LEISURE
SCIENCES)
Course Code 690
The Master of Social Science (Leisure Sciences) is designed for
professionals from the leisure and recreation industry. The course
allows students to pursue areas of interest within the coursework
and research components. The broad scope of the course
ECU Postgraduate Course Guide 2007 33