Course Guide - Edith Cowan University

CMM4123 Media and Social Context 15
JOU4101 Print Journalism 15
JOU4204 Radio Journalism 15
MAS4102 Technoculture 15
MST4135 Australian Television 15
MST4150 Media in Asia 15
MST4151 Media and Identity 15
Media and Cultural Studies Area of Specialisation
SPAABR
The Graduate Certificate of Communications (Media Studies)
introduces students to the ways in which the Media are organised,
the social position and power they have and the ways they
communicate to audiences. It also introduces students to a
significant range of contemporary theoretical and critical
approaches used to analyse media texts, media technologies and
their position in the world today. It trains students to think
critically and to communicate effectively.
UNIT SET LOCATION
This unit set is available on Mt Lawley Campus.
MODE OF DELIVERY
This unit set is available in the following mode of delivery -
Campus-Based.
CMM4215 Cultural Matrix 15
Plus three of the following:
CMM4102 Media and Nation 15
CMM4105 Global Communications 15
CMM4106/ Psychology, Psychoanalysis and Cinema 15
CMM2106
CMM4123 Media and Social Context 15
Public Relations Area of Specialisation
SPAABS
The Graduate Certificate of Communications (Public Relations)
equips graduates to understand and practise professional Public
Relations in the Corporate Communication and Public Affairs
environments.
UNIT SET LOCATION
This unit set is available on Mt Lawley Campus.
MODE OF DELIVERY
This unit set is available in the following mode of delivery -
Campus-Based.
Four units selected from:
CMM4120 Integrated Marketing Communication 15
CMM4121 Communication Research 15
PRN4120 Foundations of Public Relations 15
PRN4121 PR Issues and Crisis Management 15
PRN4122 Strategic Public Relations Theory 15
PRN4123 Corporate Communication 15
PRN4124 Public Relations Techniques 15
Scriptwriting Area of Specialisation
SPAAFI
The Graduate Certificate of Communications (Scriptwriting) aims
to equip practitioners with the essential skills for writing short
films, documentaries and radio programs as well as a range of
television drama formats. Emphasis is placed upon developing
compelling ideas and a range of storytelling strategies including
plot, structure, characterisation, dialogue and visual storytelling.
Students will gain an analytical and critical understanding of the
medium and knowledge of industry practice.
UNIT SET LOCATION
This unit set is available on Mt Lawley Campus.
MODE OF DELIVERY
This unit set is available in the following mode of delivery -
Campus-Based.
FAV4102 Scriptwriting: Short Films 15
FAV4203 Scriptwriting: Television Drama 15
One theory unit worth 15CP selected from:
CMM4106/ Psychology, Psychoanalysis and Cinema 15
CMM2106
CMM4107 Documentary, Film and Television 15
CMM4118 Case Studies in Communications 2 15
FAV4112/ Film and Cinema Studies 15
CMM2112
MST4135 Australian Television 15
MST4151 Media and Identity 15
Plus a 4th level elective worth 15CP offered by the Faculty of
Education & Arts selected in consultation with the Course
Coordinator
Specialist Reporting Area of Specialisation
SPAABT
The Graduate Certificate of Communications (Specialist
Reporting) will enable students to complement their existing skill
set to expand employment opportunities in the field of
communications and new media. Specialist Reporting aims to
provide students with an underpinning knowledge in a specialist
field together with journalism skills to enable them to take up
positions in the publishing field as specialist reporters and writers.
The six areas of professional focus are:
• Politics
• Finance
• Tourism
• Contemporary Arts
• Performing Arts
• Digital Media
UNIT SET LOCATION
This unit set is available on Mt Lawley Campus.
MODE OF DELIVERY
This unit set is available in the following mode of delivery -
Campus-Based.
Students must study these core units:
JOU4101 Print Journalism 15
JOU4201 Print Journalism 2 15
And select these two units if choosing Politics:
ECU Postgraduate Course Guide 2007 129