Course Guide - Edith Cowan University
Course Guide - Edith Cowan University
Course Guide - Edith Cowan University
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HTE4010<br />
20 Credit Points<br />
Marketing Principles<br />
FACULTY OF REGIONAL PROFESSIONAL STUDIES<br />
Marketing Principles is an introductory marketing unit that covers<br />
the key marketing concepts and their application in the marketing<br />
of goods and services. It is designed to enable students to<br />
understand marketing concepts, the interactive nature of these<br />
concepts and their application in the marketing of food, wine and<br />
tourism related product. The unit gives students a basic<br />
understanding of marketing and its application to the market<br />
place.<br />
HTE4100<br />
15 Credit Points<br />
Wine Studies<br />
FACULTY OF REGIONAL PROFESSIONAL STUDIES<br />
This unit deals with the skills and knowledge to provide specialist<br />
advice and where required, service of wine. It focuses on<br />
knowledge relating to Australian and imported wines,<br />
recommendations for wine and food combinations, determination<br />
of wine quality and characteristics, assisting in the development of<br />
wine lists, and the ability to further develop and update wine<br />
knowledge. It may apply to a specialist wine attendant, restaurant<br />
supervisor or to a range of other personnel in wineries, retail wine<br />
outlets or wine wholesalers. The essential knowledge base for this<br />
unit will vary according to local industry needs, and it is vital that<br />
any training take account of these. Sensory evaluation is dealt<br />
with in depth in this unit<br />
HTE4110<br />
20 Credit Points<br />
Wine Studies<br />
FACULTY OF REGIONAL PROFESSIONAL STUDIES<br />
This unit deals with the skills and knowledge to provide specialist<br />
advice and where required, service of wine. It focuses on<br />
knowledge relating to Australian and imported wines,<br />
recommendations for wine and food combinations, determination<br />
of wine quality and characteristics, assisting in the development of<br />
wine lists, and the ability to further develop and update wine<br />
knowledge. It may apply to a specialist wine attendant, restaurant<br />
supervisor or to a range of other personnel in wineries, retail wine<br />
outlets or wine wholesalers. The essential knowledge base for this<br />
unit will vary according to local industry needs, and it is vital that<br />
any training take account of these. Sensory evaluation is dealt<br />
with in depth in this unit<br />
HTE4200<br />
15 Credit Points<br />
Marketing Communications<br />
FACULTY OF REGIONAL PROFESSIONAL STUDIES<br />
Prerequisite :<br />
HTE4000 Marketing Principles<br />
Marketing Communications is a marketing unit that covers the<br />
promotional and communications component of marketing goods<br />
and services. The unit is designed to enable students to understand<br />
the basic principles of integrated marketing and how to develop an<br />
integrated marketing plan for a business within the wine, food and<br />
or tourism sector.<br />
HTE4210<br />
20 Credit Points<br />
Marketing Communications<br />
FACULTY OF REGIONAL PROFESSIONAL STUDIES<br />
Prerequisite :<br />
HTE4010 Marketing Principles<br />
Marketing Communications is a marketing unit that covers the<br />
promotional and communications component of marketing goods<br />
and services. The unit is designed to enable students to understand<br />
the basic principles of integrated marketing and how to develop an<br />
integrated marketing plan for a business within the wine, food and<br />
or tourism sector.<br />
HTE4300<br />
Wine Retailing<br />
FACULTY OF REGIONAL PROFESSIONAL STUDIES<br />
Prerequisite :<br />
HTE4100 Wine Studies<br />
15 Credit Points<br />
Wine Retailing is a unit that develops an understanding of the<br />
quality and procedures necessary to professionally handle wines<br />
and the techniques required for wine service, managing a wine<br />
cellar and developing wine lists. It focuses on the advanced<br />
knowledge required for the management of a specialised wine<br />
outlet, management of wine for a restaurant or the role of a<br />
sommelier working within a hospitality enterprise.<br />
HTE4400<br />
15 Credit Points<br />
Wine Tourism<br />
FACULTY OF REGIONAL PROFESSIONAL STUDIES<br />
Prerequisite :<br />
HTE4000 Marketing Principles<br />
Wine Tourism is a tourism project unit that covers surveying and<br />
researching wine tourists. This unit is designed to enable students<br />
to understand tourism research and how it meets the needs of<br />
tourist and tourism operators.<br />
HTE4410<br />
20 Credit Points<br />
Wine Tourism<br />
FACULTY OF REGIONAL PROFESSIONAL STUDIES<br />
Prerequisite :<br />
HTE4010 Marketing Principles<br />
Wine Tourism is a tourism project unit that covers surveying and<br />
researching wine tourists. This unit is designed to enable students<br />
to understand tourism research and how it meets the needs of<br />
tourist and tourism operators.<br />
HTE4500<br />
15 Credit Points<br />
International Wine Studies<br />
FACULTY OF REGIONAL PROFESSIONAL STUDIES<br />
Prerequisite :<br />
HTE4100 Wine Studies<br />
This unit deals with the skills and knowledge required for<br />
managing wine distribution to an international marketplace.<br />
Focus on knowledge relating to export and imported wines within<br />
contemporary and future international wine markets and the legal<br />
requirements for the production, distribution and sale of wine in<br />
Australia and abroad. This unit will also explore the historical<br />
development of wine growing regions across Australia and<br />
overseas, establishing an understanding of wine quality and<br />
characteristics that emerge from these areas. Understanding the<br />
appellation control associated with the concept of terroir, and the<br />
ability to further develop and update wine knowledge.<br />
HUM6200<br />
0 Credit Points<br />
Masters Thesis<br />
FACULTY OF EDUCATION & ARTS<br />
The Master of Social Science by Thesis consists entirely of<br />
research. The purpose of the thesis is to train students in the use of<br />
research methodology and techniques and in a critical evaluation<br />
appropriate to their field of study. By the end of their candidature<br />
the student should be capable of conceiving, designing,<br />
implementing and evaluating a research based study.<br />
HUM7200<br />
0 Credit Points<br />
Doctor of Philosophy Thesis<br />
FACULTY OF EDUCATION & ARTS<br />
The Doctor of Philosophy consists entirely of research that makes<br />
a contribution to and development of new knowledge in the field.<br />
The purpose of the thesis is to train advanced students in the use<br />
of research methodology and techniques, the development of<br />
conceptual and theoretical perspectives on educational problems<br />
while undertaking critical inquiry appropriate to their field of<br />
study. By the end of their candidature the student should be<br />
capable of conceiving, designing, implementing, evaluating and<br />
publishing a research based study.<br />
HWT5104<br />
Thesis Development<br />
FACULTY OF EDUCATION & ARTS<br />
HWT5106<br />
Thesis Development<br />
FACULTY OF EDUCATION & ARTS<br />
20 Credit Points<br />
20 Credit Points<br />
ECU Postgraduate <strong>Course</strong> <strong>Guide</strong> 2007 239