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Course Guide - Edith Cowan University

Course Guide - Edith Cowan University

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HTE4010<br />

20 Credit Points<br />

Marketing Principles<br />

FACULTY OF REGIONAL PROFESSIONAL STUDIES<br />

Marketing Principles is an introductory marketing unit that covers<br />

the key marketing concepts and their application in the marketing<br />

of goods and services. It is designed to enable students to<br />

understand marketing concepts, the interactive nature of these<br />

concepts and their application in the marketing of food, wine and<br />

tourism related product. The unit gives students a basic<br />

understanding of marketing and its application to the market<br />

place.<br />

HTE4100<br />

15 Credit Points<br />

Wine Studies<br />

FACULTY OF REGIONAL PROFESSIONAL STUDIES<br />

This unit deals with the skills and knowledge to provide specialist<br />

advice and where required, service of wine. It focuses on<br />

knowledge relating to Australian and imported wines,<br />

recommendations for wine and food combinations, determination<br />

of wine quality and characteristics, assisting in the development of<br />

wine lists, and the ability to further develop and update wine<br />

knowledge. It may apply to a specialist wine attendant, restaurant<br />

supervisor or to a range of other personnel in wineries, retail wine<br />

outlets or wine wholesalers. The essential knowledge base for this<br />

unit will vary according to local industry needs, and it is vital that<br />

any training take account of these. Sensory evaluation is dealt<br />

with in depth in this unit<br />

HTE4110<br />

20 Credit Points<br />

Wine Studies<br />

FACULTY OF REGIONAL PROFESSIONAL STUDIES<br />

This unit deals with the skills and knowledge to provide specialist<br />

advice and where required, service of wine. It focuses on<br />

knowledge relating to Australian and imported wines,<br />

recommendations for wine and food combinations, determination<br />

of wine quality and characteristics, assisting in the development of<br />

wine lists, and the ability to further develop and update wine<br />

knowledge. It may apply to a specialist wine attendant, restaurant<br />

supervisor or to a range of other personnel in wineries, retail wine<br />

outlets or wine wholesalers. The essential knowledge base for this<br />

unit will vary according to local industry needs, and it is vital that<br />

any training take account of these. Sensory evaluation is dealt<br />

with in depth in this unit<br />

HTE4200<br />

15 Credit Points<br />

Marketing Communications<br />

FACULTY OF REGIONAL PROFESSIONAL STUDIES<br />

Prerequisite :<br />

HTE4000 Marketing Principles<br />

Marketing Communications is a marketing unit that covers the<br />

promotional and communications component of marketing goods<br />

and services. The unit is designed to enable students to understand<br />

the basic principles of integrated marketing and how to develop an<br />

integrated marketing plan for a business within the wine, food and<br />

or tourism sector.<br />

HTE4210<br />

20 Credit Points<br />

Marketing Communications<br />

FACULTY OF REGIONAL PROFESSIONAL STUDIES<br />

Prerequisite :<br />

HTE4010 Marketing Principles<br />

Marketing Communications is a marketing unit that covers the<br />

promotional and communications component of marketing goods<br />

and services. The unit is designed to enable students to understand<br />

the basic principles of integrated marketing and how to develop an<br />

integrated marketing plan for a business within the wine, food and<br />

or tourism sector.<br />

HTE4300<br />

Wine Retailing<br />

FACULTY OF REGIONAL PROFESSIONAL STUDIES<br />

Prerequisite :<br />

HTE4100 Wine Studies<br />

15 Credit Points<br />

Wine Retailing is a unit that develops an understanding of the<br />

quality and procedures necessary to professionally handle wines<br />

and the techniques required for wine service, managing a wine<br />

cellar and developing wine lists. It focuses on the advanced<br />

knowledge required for the management of a specialised wine<br />

outlet, management of wine for a restaurant or the role of a<br />

sommelier working within a hospitality enterprise.<br />

HTE4400<br />

15 Credit Points<br />

Wine Tourism<br />

FACULTY OF REGIONAL PROFESSIONAL STUDIES<br />

Prerequisite :<br />

HTE4000 Marketing Principles<br />

Wine Tourism is a tourism project unit that covers surveying and<br />

researching wine tourists. This unit is designed to enable students<br />

to understand tourism research and how it meets the needs of<br />

tourist and tourism operators.<br />

HTE4410<br />

20 Credit Points<br />

Wine Tourism<br />

FACULTY OF REGIONAL PROFESSIONAL STUDIES<br />

Prerequisite :<br />

HTE4010 Marketing Principles<br />

Wine Tourism is a tourism project unit that covers surveying and<br />

researching wine tourists. This unit is designed to enable students<br />

to understand tourism research and how it meets the needs of<br />

tourist and tourism operators.<br />

HTE4500<br />

15 Credit Points<br />

International Wine Studies<br />

FACULTY OF REGIONAL PROFESSIONAL STUDIES<br />

Prerequisite :<br />

HTE4100 Wine Studies<br />

This unit deals with the skills and knowledge required for<br />

managing wine distribution to an international marketplace.<br />

Focus on knowledge relating to export and imported wines within<br />

contemporary and future international wine markets and the legal<br />

requirements for the production, distribution and sale of wine in<br />

Australia and abroad. This unit will also explore the historical<br />

development of wine growing regions across Australia and<br />

overseas, establishing an understanding of wine quality and<br />

characteristics that emerge from these areas. Understanding the<br />

appellation control associated with the concept of terroir, and the<br />

ability to further develop and update wine knowledge.<br />

HUM6200<br />

0 Credit Points<br />

Masters Thesis<br />

FACULTY OF EDUCATION & ARTS<br />

The Master of Social Science by Thesis consists entirely of<br />

research. The purpose of the thesis is to train students in the use of<br />

research methodology and techniques and in a critical evaluation<br />

appropriate to their field of study. By the end of their candidature<br />

the student should be capable of conceiving, designing,<br />

implementing and evaluating a research based study.<br />

HUM7200<br />

0 Credit Points<br />

Doctor of Philosophy Thesis<br />

FACULTY OF EDUCATION & ARTS<br />

The Doctor of Philosophy consists entirely of research that makes<br />

a contribution to and development of new knowledge in the field.<br />

The purpose of the thesis is to train advanced students in the use<br />

of research methodology and techniques, the development of<br />

conceptual and theoretical perspectives on educational problems<br />

while undertaking critical inquiry appropriate to their field of<br />

study. By the end of their candidature the student should be<br />

capable of conceiving, designing, implementing, evaluating and<br />

publishing a research based study.<br />

HWT5104<br />

Thesis Development<br />

FACULTY OF EDUCATION & ARTS<br />

HWT5106<br />

Thesis Development<br />

FACULTY OF EDUCATION & ARTS<br />

20 Credit Points<br />

20 Credit Points<br />

ECU Postgraduate <strong>Course</strong> <strong>Guide</strong> 2007 239

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