Course Guide - Edith Cowan University

Performance measurement and financial statement analysis are
employed to facilitate ethical internal decision making. The unit
adopts a case study approach to highlight the effective use of
financial resources a a key element in successful management and
explores some of the tools that are available through the financial
system of a business organisation.
MBA5625
15 Credit Points
Information System Challenges in Management
FACULTY OF BUSINESS AND LAW
Increasingly high demands are made on business managers to
develop process and product innovations in rapidly changing,
global markets. There is a considerable range of strategic
responses which may improve operational effectiveness and
address threats and opportunities in the business environment.
Underpinning many of these strategies is information technology.
This unit introduces basic information systems principles and
terminology to help managers understand how information
technology can be used to formulate responses to strategic and
operational challenges.
Using leading edge thinking and practice in information and
knowledge management, we focus on understanding business
issues and requirements and linking these to the potential of
information technology.
MBA5626
15 Credit Points
Marketing Management
FACULTY OF BUSINESS AND LAW
This unit provides a foundation for understanding marketing
management at a post-graduate level. This includes a study of the
principles and practices of contemporary marketing planning
which are critical to the success of every organisation. A strategic
and tactical approach is taken in the development of the unit. The
management of the marketing process will be the focus, with a
sound coverage of global concepts and impacts. The unit provides
students with a broad comprehension of the key marketing
practices relevant to businesses today.
MBA5627
15 Credit Points
Business Economics
FACULTY OF BUSINESS AND LAW
The aim of the unit is for students to develop a grasp of economic
theory and its applications to business management. This unit
enables students to master selected aspects of economic theory
and their application to business management. The unit follows a
‘constructivist’ approach to student learning through a studentcentred
program of study. Students select a real world enterprise
or organisation that they study in depth. Each student will
construct a scenario for the business they have selected and
develop a 4-year competitive strategy using the tools of economic
analysis acquired in unit studies.
MBA6101
15 Credit Points
Management Project VIA
FACULTY OF BUSINESS AND LAW
Prerequisites :
MBA5110 Principles of Management V
MBA5230 Management of Organisations V
MBA5330 Principles of Human Resource Management V
MBA5340 Business Strategy V
These units are designed to enable the student to synthesise the
knowledge and skills gained through their prior studies in the
Master of Business Administration degree through completion of
an applied research project. The project/s can take many forms
and students are encouraged to complete a work-place based
study. Some suggestions include:
• a business plan for a new or existing business
• a marketing plan for a new or existing product
• an analysis of a management process in an organisation
• development of a Web page for a business or entity, or
• a training video for a business or entity.
Prior approval must be obtained from the MBA Program
Coordinator while original ideas can be discussed with an
appropriate supervisor for approval and advice. The project must
be of a standard suitable for presentation to a client or employer
without amendment. The units may be attempted simultaneously
but the projects designed such that they are clearly delineated and
may be assessed separately.
MBA6102
15 Credit Points
Management Project VIB
FACULTY OF BUSINESS AND LAW
Prerequisites :
MBA5110 Principles of Management V
MBA5230 Management of Organisations V
MBA5330 Principles of Human Resource Management V
MBA5340 Business Strategy V
These units are designed to enable the student to synthesise the
knowledge and skills gained through their prior studies in the
Master of Business Administration degree through completion of
an applied research project. The project/s can take many forms
and students are encouraged to complete a work-place based
study. Some suggestions include:
• a business plan for a new or existing business
• a marketing plan for a new or existing product
• an analysis of a management process in an organisation
• development of a Web page for a business or entity, or
• a training video for a business or entity.
Prior approval must be sought from the MBA Program
Coordinator while original ideas can be discussed with an
appropriate supervisor for approval and advice. The project must
be of a standard suitable for presentation to a client or employer
without amendment. The units may be attempted simultaneously
but the projects designed such that they are clearly delineated and
may be assessed separately.
MCA5111
30 Credit Points
Studio 1
FACULTY OF EDUCATION & ARTS
Establishment of the candidate's studio intentions in terms of
subject matter, content of media specific work and
appropriateness of media chosen.
MCA5112
30 Credit Points
Contemporary Visual Art Criticism
FACULTY OF EDUCATION & ARTS
Through this unit, students will explore, select and understand
contemporary theoretical issues, and place their own art practice
within the current international theoretical context.
MCA5213
30 Credit Points
Studio 2
FACULTY OF EDUCATION & ARTS
Prerequisite :
MCA5111 Studio 1
Further development of candidate's studio intentions in terms of
subject matter, media and technical process.
MCA5214
30 Credit Points
Studio Analysis
FACULTY OF EDUCATION & ARTS
Prerequisite :
MCA5112 Contemporary Visual Art Criticism
Studio analysis. This subject explores the articulation of the
candidate's studio practice and current theoretical issues.
MCA6102
30 Credit Points
Masters Project
FACULTY OF EDUCATION & ARTS
Prerequisite :
MCA5214 Studio Analysis
A project based on the original theory proposition. The work may
relate to either critical issues in contemporary art practice or an art
historical project and is complimentary to the exhibition of Studio
3 work.
ECU Postgraduate Course Guide 2007 263