Course Guide - Edith Cowan University

examination of the major wine regions of France, Italy, Germany,
Spain and Central Europe. Fortified wines are considered,
followed by the key New World Countries of the USA, Chile and
South Africa. In each case the main factors contributing to wine
styles - grape variety, viticulture and production methods - will be
examined.
MKT4240
15 Credit Points
International Marketing IV
FACULTY OF BUSINESS AND LAW
Prerequisites :
MKT4101 Marketing IV
MKT4110 Consumer Behaviour IV
MKT4113 Professional Communication IV
MKT4130 Marketing Research IV
The unit examines the nature and practice of international
marketing and includes an introduction to economic, political and
legal dimensions.
MKT4273
15 Credit Points
Services Marketing IV
FACULTY OF BUSINESS AND LAW
Prerequisites :
MKT4101 Marketing IV
MKT4110 Consumer Behaviour IV
Services Marketing builds upon marketing principles taught in the
introductory Marketing unit. While the philosophies and strategies
of goods marketing apply also to services marketing, the nature of
services results in the need to acknowledge the special
characteristics of services and the implications for marketing
strategy formulation. The objective of this unit is to arm students
with the knowledge necessary to design and implement successful
services marketing strategies.
MKT4321
15 Credit Points
Wine Studies IVC
FACULTY OF BUSINESS AND LAW
Prerequisite :
MKT4221 Wine Studies IVB
This unit acts as the introduction to styles of wines of the world. It
will pay particular attention to the production of Fortified wines,
and it also covers the essentials of wine business. The unit
complements Wine Studies IVD and should be taken in
conjunction with it.
MKT4396
15 Credit Points
Advanced Wine Sensory Evaluation IV
FACULTY OF BUSINESS AND LAW
Prerequisites :
MKT4121 Wine Studies IVA
MKT4221 Wine Studies IVB
This unit seeks to develop sensory perception skills and
understanding. It examines different cultural approaches to tasting
wine, and varying methods of assessing and judging. It also builds
on the student's own understanding of systematic tasting, and
develops experience in the field. It will also involve some
formalised tasting tests to assess the student's own strengths and
weaknesses in the area.
MKT4421
15 Credit Points
Wine Studies IVD
FACULTY OF BUSINESS AND LAW
Prerequisite :
MKT4321 Wine Studies IVC
This unit will continue the introduction to styles of wines of the
world. It will pay particular attention to the production of
Sparkling wines, and it also covers the production of the major
spirits of the world. The unit complements Wine Studies IVC and
should be taken in conjunction with it.
MKT5105
15 Credit Points
Current Issues in Marketing VA
FACULTY OF BUSINESS AND LAW
This unit examines a theme in marketing, theoretical
underpinnings, evaluation and contemporary issues related to the
theme. This semester, the unit will provide students with deeper
understanding on a popular research theme - market orientation,
that is, the implementation of the marketing concept. This unit
will evaluate theoretical underpinnings and contemporary issues
related to the concept of market orientation and help students to
develop research skills by conducting literature reviews and
exploratory studies.
MKT5106
15 Credit Points
Current Issues in Marketing VB
FACULTY OF BUSINESS AND LAW
This unit examines a theme in marketing, theoretical
underpinnings, evaluation and contemporary issues related to the
theme. Studies include marketing, technology and society;
consumer research; the theory of marketing and social marketing.
MKT5107
15 Credit Points
Marketing Research Project VA
FACULTY OF BUSINESS AND LAW
This project unit is designed to allow students to apply the
knowledge they have learned to a specific marketing problem. It
is a hands-on research unit that gives students experience in
running their own market research project. Students will select a
research topic, an appropriate methodology and carry out data
collection and analysis.
MKT5108
15 Credit Points
Marketing Research Project VB
FACULTY OF BUSINESS AND LAW
This project unit is designed to allow students to apply the
knowledge they have learned to a specific marketing problem. It
is a hands-on research unit that gives students experience in
running their own market research project. Students will select a
research topic, an appropriate methodology and carry out data
collection and analysis.
MKT5111
15 Credit Points
Professional Communication V
FACULTY OF BUSINESS AND LAW
The ability to communicate effectively has been recognised as an
essential skill for those wanting to be successful in business
and/or personal relationships. This skills-based unit uses a number
of practical activities to improve students' overall communication
skills. While it addresses four main areas - organisational
communications, oral communications, written communications
and communications to secure a job - the main emphasis is on
developing effective and persuasive oral presentation skills.
MKT5112
15 Credit Points
Applied Research Development V
FACULTY OF BUSINESS AND LAW
Prerequisite :
MKT511C Applied Research Development V Only available to
students enrolled in the BBus Hons, MBus or MProf Mktg.
This unit will prepare students for the independent research
component of their degree. Using selected empirical papers
illustrating recent marketing research as a base for workshop
discussion, students will be guided through the stages of preparing
their research proposal. Throughout the unit there will be a focus
on using critical thinking to analyse material. At the end of the
unit, students will be able to prepare and present their research
proposal to the Faculty (Masters students) or School (Hons and
MPM students).
MKT5113
15 Credit Points
Qualitative Research Methods V
FACULTY OF BUSINESS AND LAW
This unit explores the techniques and philosophical underpinnings
of qualitative research methods. Students will learn a variety of
research skills that can be applied to a wide range of research
tasks. This unit provides postgraduate students with the skills
required to commence qualitative data collection and analysis.
ECU Postgraduate Course Guide 2007 271