Course Guide - Edith Cowan University

MASTER OF PROFESSIONAL
COMMUNICATIONS
Course Code G77
The Master of Professional Communications is a three semester
full-time or equivalent part-time course designed to provide
graduates of other disciplines with the opportunity to acquire
advanced knowledge and understanding of a specialised field of
communications. Each stream consists of two stages:
• Two semester full-time (or part-time equivalent) taught
units of study;
• One semester full-time (or part-time equivalent)
preparation and completion of a project(s).
ADMISSION REQUIREMENTS
There are two admission paths to the degree:
1. A three year degree in another discipline from a
recognised tertiary institution;
2. Applicants without formal academic qualifications with
at least five years appropriate professional experience
in either multimedia or communications may apply for
admission.
COURSE LOCATION
This course is available on Mt Lawley Campus.
MODE OF STUDY
This course is available by Full-time, or Part-time mode.
MODE OF DELIVERY
This course is available in the following mode of delivery -
Campus-Based.
COURSE STRUCTURE
The Master of Professional Communications will be 180 credit
points.
ADV4406 Media Buying and Planning 15
CMM4120 Integrated Marketing Communication 15
ADV4102 Creative Strategy: Process and Execution 15
ADV4107 Communication Theories in Practice 15
ADV4111 The Business of Publishing 15
ADV4120 Advertising Management 15
CMM4117 Creative Thinking 15
Plus:
CMM4137 Project Preparation 15
CMM5222 Communications Project 1 20
CMM5223 Communications Project 2 20
Plus one unit selected from:
CMM5110 Globalisation, Cultural Diversity and
20
Innovation
CMM5111 Convergences 20
Film and Video Area of Specialisation
SPAACB
The Master of Professional Communications (Film and Video)
prepares graduates for employment in a wide range of
opportunities in the rapidly expanding field of communications
via the moving image. The specialisation provides a challenging
and rewarding mix of practical and critical studies including the
research, writing and production of a project. Students will
graduate with strong hands-on experience, critical and analytical
skills ready to take up employment in a variety of areas.
UNIT SET LOCATION
This unit set is available on Mt Lawley Campus.
Advertising Area of Specialisation
SPAACA
The Master of Professional Communications (Advertising) equips
graduates to analyse and evaluate the effectiveness of advertising
campaigns, conduct research into consumer behaviour, plan and
execute a campaign, design and cost marketing strategies and
operate effectively within the industry. This specialisation is
accredited by the International Advertising Association (IAA) and
makes extensive use of industry experts. Participants may have
the opportunity to familiarise themselves with the day-to-day
operations of an advertising agency, and in some instances take
advantage of internships and professional placement. The project
element allows additional mastery of advertising theory, research
and practice.
UNIT SET LOCATION
This unit set is available on Mt Lawley Campus.
MODE OF DELIVERY
This unit set is available in the following mode of delivery -
Campus-Based.
CMM4121 Communication Research 15
Plus six units selected from:
ADV4105 Consumer Behaviour 15
ADV4112 International Advertising 15
MODE OF DELIVERY
This unit set is available in the following mode of delivery -
Campus-Based.
Select seven units from:
FAV4101 Introduction to Video Production 15
FAV4104 Introduction to Digital Video 15
FAV4102 Scriptwriting: Short Films 15
FAV4112/ Film and Cinema Studies 15
CMM2112
MST4135 Australian Television 15
MST4151 Media and Identity 15
CMM4107 Documentary, Film and Television 15
CMM4106/ Psychology, Psychoanalysis and Cinema 15
CMM2106
CMM4108 Independent Study 15
CMM4118 Case Studies in Communications 2 15
FAV4201 Video Production: Drama and Documentary 15
FAV4202 Scriptwriting: Feature Films, Documentary and 15
Radio
FAV4203 Scriptwriting: Television Drama 15
FAV4214 Scriptwriting: Adaptation, Editing and 15
Commissioned Content
FAV4301 Advanced Video Production 1 15
FAV4401 Advanced Video Production 2 15
Plus:
ECU Postgraduate Course Guide 2007 143