Course Guide - Edith Cowan University

The Graduate Diploma of Creative Industries (Retail design and
Planning) will explore, profile, and address a wide range of
experiential retail examples currently operational, as well as
introduce students to a variety of design methodologies, Public
Relation strategies, and practical skill based understandings to
further their career opportunities in 3D/spatial design,
interior/exterior design, marketing, and public relations.
UNIT SET LOCATION
This unit set is available on Mt Lawley Campus.
MODE OF DELIVERY
This unit set is available in the following mode of delivery -
Campus-Based.
Students must study these core units:
DES4208 Design Practices: Project 15
ADV4105 Consumer Behaviour 15
TDD4204 3D Design Practices: Modelling 15
TDD4205 3D Design Practices: Spatial Design 15
Plus 60 credit points (4 units) selected from:
DES4101 Design Practices: Identity 15
PRN4121 PR Issues and Crisis Management 15
PRN4123 Corporate Communication 15
PRN4124 Public Relations Techniques 15
TDD4101 3D Design Practices: Drawing in Space 15
TDD4102 3D Design Practices: Materiality 15
TDD4203 3D Design Practices: CAD for Designers 15
VIS4101 Visual Communication Studies 15
POST GRADUATE DIPLOMA OF ARTS (VISUAL
ARTS)
Course Code Q66
Course Code 518
The Post Graduate Diploma of Arts (Visual Arts) is the first stage
of the Masters of Arts (Visual Arts) offered by the School of
Contemporary Arts.
The course is based on the view that artistic practice comprises
both studio practice and theoretical investigations, both are to be
understood as research. The Post Graduate Diploma has been
constructed to reflect the intertwined character of theory and
practice. The course concentrates on the conceptual development
of students through supervision and group forums. The
programme exposes the student to the diverse issues surrounding
contemporary arts research in order to develop a rigorous and
informed professional practice within a larger historical and social
context. This course forms the basis for extended study in the
Master of Arts Visual Arts programme.
The course is designed for individuals who define themselves
primarily as artists, and who either have established a credible
track record as practising artists or have shown a level of
achievement and dedication in prior study, which indicates a
strong potential for a career based around practice as an artist. It
will provide studies at the highest appropriate academic level for
studio-based study in the visual arts. This study will incorporate
two linked research papers and an exhibition to prepare artists for
a sustained professional practice.
OBJECTIVES
On completion of the course, graduates should be able to:
1. Demonstrate advanced techniques and skills
appropriate to their personal artistic development;
2. Demonstrate individual research skills through studio
practice and research;
3. Analyse and critically respond to problems of art
practice;
4. Relate current theoretical standpoints in art theory to
their own work and artistic development;
5. Contribute to the professional context of their specific
area of the visual arts within the broad area of
educational and social contexts.
TEACHING METHODS
The course aims to balance individual learning with group
activities, to allow students to pursue their own directions, with a
concomitant provision of regular opportunities for interchanging
ideas with other students. This will be facilitated by regular
contact with a supervisor in addition to a number of group
forums. Within the forums the students will be required to
nominate key texts relating to their practice to be discussed by the
group in order to develop self-critical awareness and
communication skills.
ADMISSION REQUIREMENTS
Applicants must apply directly to the University. The
interviewing panel will normally comprise the Post Graduate
course coordinator and Programme coordinator or nominee from
the school. Qualified applicants will subsequently be invited to
submit a portfolio and a proposal of the practical and theoretical
projects to be carried out on the Post Graduate Diploma
programme.
ELIGIBILITY
Candidates are expected to:
• hold a first degree or equivalent in creative arts from a
recognised institution;
• demonstrate a committed practice within the creative
arts; and
• demonstrate the ability to undertake research in both
the written and practical components of the course.
CRITERIA
• Admission to the Post Graduate Diploma program will
be based on the following criteria:
Quality of portfolio of practical work.
• Quality of undergraduate academic record (normally
above average or highly competent marks for the
relevant units in the undergraduate degree or its
equivalent).
• Curriculum vitae and written and verbal statements
regarding the proposed Post Graduate Diploma project.
• Quality of written proposal.
All applicants will be asked to provide the names of two referees
(e.g., lecturers or other appropriate persons) who would be willing
to comment on their artistic and academic competence.
COURSE DURATION
The duration of the course which is to be offered in the internal
mode only, is one year full-time or the part-time
equivalent. Students completing this course will be awarded a
Post Graduate Diploma of Visual Arts and will be eligible to
apply for the second year of the Master of Arts Visual Arts
programme.
STUDIO AREAS
Students will have access to and may work in any of the specialist
areas offered in the School of Contemporary Arts. Any student
wishing to propose practical studio projects in an area outside the
above may negotiate for expert supervision within other areas of
the Faculty.
COURSE LOCATION
This course is available on Mt Lawley Campus.
138 ECU Postgraduate Course Guide 2007