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Course Guide - Edith Cowan University

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management and consultants are expected to understand and guide<br />

businesses towards competitive advantage and growth. Within this<br />

unit we look at business development in relation to understanding<br />

external and internal competitive advantage and their relationship<br />

to business growth. External analysis includes customer,<br />

competitive, market and environmental analysis. The Internal<br />

analysis includes performance analysis, services analysis, and an<br />

evaluation of strategic options. The unit also demonstrates how<br />

these areas can be combined to determine growth and future<br />

directions of organisations regardless of size.<br />

PRH5101<br />

20 Credit Points<br />

Men's Health and Prevention<br />

FACULTY OF COMPUTING, HEALTH AND SCIENCE<br />

This unit examines the major health issues that confront men and<br />

the effect of ageing. Interventions which can influence men’s<br />

health behaviour are included with a framework for the provision<br />

of a comprehensive preventative health plan for men.<br />

PRH5102<br />

20 Credit Points<br />

Clinical Nutrition Management<br />

FACULTY OF COMPUTING, HEALTH AND SCIENCE<br />

This unit examines the biochemical basis of clinical nutrition<br />

management as well as the evidence to support clinical practices.<br />

PRH5103<br />

20 Credit Points<br />

Clinical Lifestyle Management<br />

FACULTY OF COMPUTING, HEALTH AND SCIENCE<br />

This unit examines the underlying principles of clinical<br />

application of lifestyle management and its impact on health<br />

outcomes in wellness and illness. It includes models for behaviour<br />

change within a clinical framework.<br />

PRH5106<br />

20 Credit Points<br />

Sexual Health<br />

FACULTY OF COMPUTING, HEALTH AND SCIENCE<br />

This unit assists the practising clinician to provide preventive<br />

care, contraception and treatment for common sexual health<br />

problems.<br />

PRH5107<br />

20 Credit Points<br />

Preventative Medicine<br />

FACULTY OF COMPUTING, HEALTH AND SCIENCE<br />

This unit examines the principles of and the evidence to support a<br />

preventive health approach to promoting wellness and managing<br />

disease. It includes the role of diet, food supplements,<br />

nutraceuticals, exercise and lifestyle changes.<br />

PRH5110<br />

20 Credit Points<br />

Traditional and Modern Acupuncture<br />

FACULTY OF COMPUTING, HEALTH AND SCIENCE<br />

This unit examines the theoretical basis for traditional<br />

acupuncture, which is underpinned by the philosophies of<br />

Traditional Chinese Medicine (TCM), as well as the development<br />

of modern acupuncture, which is underpinned by concepts of<br />

evidence-based medicine.<br />

PRH5111<br />

20 Credit Points<br />

Introduction to Andrology<br />

FACULTY OF COMPUTING, HEALTH AND SCIENCE<br />

This unit examines contemporary issues in men's reproductive<br />

health and encompasses topics within the fields of urology, family<br />

planning, endocrinology, cancer and mental health.<br />

PRH5112<br />

20 Credit Points<br />

Ageing in Men's Health<br />

FACULTY OF COMPUTING, HEALTH AND SCIENCE<br />

This unit examines the effect of ageing in men and the health<br />

issues which face men throughout their lifespan. It analyses the<br />

biological, physical, psychological and social aspects of ageing.<br />

PRH5116<br />

20 Credit Points<br />

Therapeutics and Safety in Acupuncture<br />

FACULTY OF COMPUTING, HEALTH AND SCIENCE<br />

This unit examines the use of acupuncture as a treatment modality<br />

within the clinical management of a range of chronic conditions.<br />

The potential risks and complications as well as safe practices<br />

relating to acupuncture are emphasised.<br />

PRH5119<br />

20 Credit Points<br />

Clinical and Practical Acupuncture<br />

FACULTY OF COMPUTING, HEALTH AND SCIENCE<br />

This unit provides the opportunity to develop clinical skills in<br />

acupuncture through the provision of mentorship by experienced<br />

medical acupuncturists who have achieved Fellowship of the<br />

Australian Medical Acupuncture Council. Learning is through<br />

practical experience at clinics.<br />

PRH5304<br />

20 Credit Points<br />

Complementary and Alternative Medicines<br />

FACULTY OF COMPUTING, HEALTH AND SCIENCE<br />

Prerequisite :<br />

MMP5101 Evidence Based Practice<br />

This unit examines the current knowledge and evidence to support<br />

complementary and alternative medicines (CAM). Potential<br />

benefits and risks are explored together with consumer values.<br />

The focus of the unit is the application of this knowledge into<br />

current clinical practice.<br />

PRH5305<br />

20 Credit Points<br />

Complementary and Alternative Physical Therapies<br />

FACULTY OF COMPUTING, HEALTH AND SCIENCE<br />

Prerequisites :<br />

PRH5103 Clinical Lifestyle Management<br />

MMP5101 Evidence Based Practice<br />

This unit examines the current knowledge and evidence to support<br />

complementary and alternative physical therapies (CAPT).<br />

Potential benefits and risks as well as consumer views are<br />

explored. The focus of the unit is the application of this<br />

knowledge into current clinical practice.<br />

PRH5308<br />

20 Credit Points<br />

World Medicine<br />

FACULTY OF COMPUTING, HEALTH AND SCIENCE<br />

Prerequisites :<br />

MMP5101 Evidence Based Practice<br />

PRH5107 Preventative Medicine<br />

This unit explores the basis for Traditional Chinese Medicine<br />

(TCM), Indian Ayurvedic medicine (AM) and other ancient<br />

medicinal schools. The potential risks and benefits of combining<br />

different forms of medicine are examined together with consumer<br />

values. The focus of the unit is the application of this knowledge<br />

into current clinical practice.<br />

PRN4114<br />

15 Credit Points<br />

International Public Relations<br />

FACULTY OF EDUCATION & ARTS<br />

This unit recognises that public relations is a worldwide<br />

phenomenon. It explores the diffusion of public relations across<br />

cultures, acknowledging the influences in theory and practice of<br />

the North American world-view. The unit explores the possibility<br />

of universal principles of public relations and the influence of<br />

social and cultural differences. Students examine the importance<br />

of cross-cultural communication in international public relations,<br />

corporate communication and government relations and develop<br />

an understanding of the operation of public relations in specific<br />

regions, such as the Asia-Pacific.<br />

PRN4115<br />

15 Credit Points<br />

Public Relations Events and Management<br />

FACULTY OF EDUCATION & ARTS<br />

This unit develops the knowledge and skills required by a public<br />

relations practitioner to design, stage and publicise a special event<br />

as part of a broader public relations program. The event could be a<br />

public relations tool in a campaign involving areas such as media<br />

relations, advocacy, government relations, internal<br />

communication, crisis management, and international<br />

communication.<br />

ECU Postgraduate <strong>Course</strong> <strong>Guide</strong> 2007 281

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