Course Guide - Edith Cowan University

MKT5601
15 Credit Points
Advanced Integrated Marketing Communications
FACULTY OF BUSINESS AND LAW
Prerequisite :
MKT4112 Promotional Marketing IV
Advanced Integrated Marketing Communications addresses the
need to strategically integrate a variety of promotional tools to
achieve brand equity and increase the effectiveness of
promotional communications with relevant target audiences. This
unit is designed to address all aspects of Integrated Marketing
Communications (IMC) including the creation, implementation
and evaluation of sales promotion strategies, direct marketing,
sponsorships, exhibitions, product placement, field marketing and
packaging. A core aspect of this unit is the focus on integrating
these strategies by applying critical analysis to the problem and
the marketplace to aid in informed decision-making.
MKT6200
0 Credit Points
Masters Thesis
FACULTY OF BUSINESS AND LAW
The Master of Business is a research degrees. The purpose of the
degree is to train students in the use of research methodology and
techniques and in a critical evaluation appropriate to their field of
study. By the end of their candidature the student should be
capable of conceiving, designing, implementing and evaluating a
research based study.
MKT7100
0 Credit Points
Doctor of Philosophy Thesis
FACULTY OF BUSINESS AND LAW
The Doctor of Philosophy is a research degree where the
candidate is expected to carry out independent research involving
a comprehensive study of a scope and size that could not normally
be completed in the equivalent of one and one-half year's full time
study. The purpose of the degree is to train students in the use of
research methodology and techniques and in a critical evaluation
appropriate to their field of study. By the end of their candidature
the student should be capable of conceiving, designing,
implementing and evaluating a research based study that is
equivalent to a standard that is internationally recognised in the
relevant discipline or disciplines. The thesis should also be
consistent with the requirements outlined in Edith Cowan
University's Doctoral and Masters by Research Handbook
MKT7101
0 Credit Points
Doctor of Philosophy Thesis
FACULTY OF BUSINESS AND LAW
The Doctor of Philosophy is a research degree where the
candidate is expected to carry out independent research involving
a comprehensive study of a scope and size that could not normally
be completed in the equivalent of one and one-half year's full time
study. The purpose of the degree is to train students in the use of
research methodology and techniques and in a critical evaluation
appropriate to their field of study. By the end of their candidature
the student should be capable of conceiving, designing,
implementing and evaluating a research based study that is
equivalent to a standard that is internationally recognised in the
relevant discipline or disciplines. The thesis should also be
consistent with the requirements outlined in Edith Cowan
University's Doctoral and Masters by Research Handbook.
MKT7200
0 Credit Points
Doctor of Philosophy Thesis
FACULTY OF BUSINESS AND LAW
The Doctor of Philosophy is a research degree where the
candidate is expected to carry out independent research involving
a comprehensive study of a scope and size that could not normally
be completed in the equivalent of one and one-half year's full time
study. The purpose of the degree is to train students in the use of
research methodology and techniques and in a critical evaluation
appropriate to their field of study. By the end of their candidature
the student should be capable of conceiving, designing,
implementing and evaluating a research based study that is
equivalent to a standard that is internationally recognised in the
relevant discipline or disciplines. The thesis should also be
consistent with the requirements outlined in Edith Cowan
University's Doctoral and Masters by Research Handbook.
MMP5101
20 Credit Points
Evidence Based Practice
FACULTY OF COMPUTING, HEALTH AND SCIENCE
This unit examines the concepts of Evidence-Based Practice
(EBP) and quality improvement models in clinical practice. The
student will examine key questions that arise in routine clinical
care and apply critical appraisal skills to these as well as learn to
apply improvement models to clinical practice.
MMP5102
20 Credit Points
Evidence-based Chronic Disease Management
FACULTY OF COMPUTING, HEALTH AND SCIENCE
This unit examines the evidence base which supports the
comprehensive management of chronic disease including
preventive, lifestyle-related, pharmacological and organisational
approaches. The application of knowledge and principles of
evidence-based practice and critical appraisal skills in establishing
sustainable clinical practice routines is emphasised.
MMP5103
20 Credit Points
Ethical and Legal Issues for Health Professionals
FACULTY OF COMPUTING, HEALTH AND SCIENCE
This unit examines the methods of reasoning and analysis in
ethics and law in relation to healthcare. The underlying concepts
of professional liability, bioethics, informed consent, risk
management, interaction with the legal system as well as the
health and credentialling of health professionals are considered
using case examples from the Australian healthcare system.
MPK5101
30 Credit Points
Learning at Work
FACULTY OF EDUCATION & ARTS
This unit provides students with the knowledge, skills and tools to
use the workplace as a centre for learning and investigation.
Students will be expected to research the theories which underpin
contemporary workplace learning practices and, through this, to
cultivate a practical and theoretical context for their own learningat-work
programme. Students will be required to elaborate and
legitimise workplace learning programmes through models of
enquiry appropriate to successful practice.
MPK5102
30 Credit Points
Personal Development Planning
FACULTY OF EDUCATION & ARTS
This unit will develop the skills necessary to manage, record and
review the outcomes of a personal workplace learning and
development programme. Students will reflect upon their own
learning, performance and/or achievement, and prepare a plan for
their personal, educational and career development. Students will
be expected to undertake additional study in their area of
specialisation, to support their programme of work and prepare
them for advanced investigative enquiry and exploration in their
chosen field. A learning contract which will detail the components
of the project – its actions, outcomes and contribution to the
organisation’s strategic objectives - will be the primary outcome
for this unit.
MSC5102
15 Credit Points
Mathematics, Science and Technology Education 2
FACULTY OF EDUCATION & ARTS
This unit will focus on the teaching and learning of mathematical,
scientific and technological concepts, skills and language and on
the historical, theoretical and social aspects of current practice.
The significance of play in a young child's development in this
context will be addressed. The role of the teacher in various early
childhood environments will be considered and discussed.
MST4135
15 Credit Points
Australian Television
FACULTY OF EDUCATION & ARTS
The primary focus is on Australian television as an object of study
and this will be analysed from differing theoretical perspectives
on television from theorists/writers of television in the UK, USA
ECU Postgraduate Course Guide 2007 273