SRSS Handbook 2012_13.pdf - Steinbach Regional Secondary ...

BUSINESS EDUCATION MAJOR
MARKETING EDUCATION FOCUS
What exactly is marketing and why is it important to you? Simply stated, marketing is everything you do
to place your product or service in the hands of potential customers. Marketing is about meeting the
needs and wants of customers; Marketing is a business-wide function – it is not something that operates
alone from other business activities; Marketing is about understanding customers and finding ways to
provide products or services which customers demand. Marketing covers the distribution of goods and
services, from the manufacturer, through wholesalers, retailers and finally to the customer.
Students will learn the retail concept and how to be an employee of a retail business. All students
participate in the actual running of the House of Sabres, the school store. Training will be provided on
POS systems, computers, window and interior display props as the student works with real products and
customers. Marketing students receive instruction in visual merchandising techniques, advertising, and
on becoming a sales person. Management skills and strategies on how to run an actual small business
conclude the marketing major.
ENTRANCE REQUIREMENTS:
The marketing student should be able to demonstrate a willingness to help customers with their buying
needs and wants.
GRADUATES:
Employment opportunities are excellent for students in the retail areas of: cashiering, purchasing, sales,
promotions and management of the business.
Grade 10 Grade 11 Grade 12
English 1 cr. English 1 cr. English 1 cr.
Geography 1 cr. History of Canada 1 cr. Mathematics 1 cr.
Mathematics 1 cr. Mathematics 1 cr. Phys. Ed/Health 1 cr.
Science 1 cr. Phys. Ed/Health 1 cr.
Phys. Ed/Health 1 cr. MKM40B Management 1 cr.
MSC30B Sales & Cust. Serv. 1 cr. MKL40B Marketing Prac 1 cr.
ACL21B Financial Lit. 1 cr. MKP30B Promotions 1 cr.
PRC20B Print Comm. 1 cr. 2 credits from list below 2 cr.
MKR20B Retailing 1 cr. 2 credits from list below 2 cr. 1 credit from Gr. 10-12 1 cr.
Business Education Electives
ACC30B Accounting Principles 1 cr. ADA40B Office Administration 1 cr.
ADC30B Information Management 1 cr. ECO40S Economics 1 cr.
ADS30B Digital Publishing 1 cr. LAW40B Law 1 cr.
IEM30S E-Media 1 cr. ADO40B Office Procedures 1 cr.
MVV30B Visions and Ventures 1 cr. WCC40B Computer Communications 1 cr.
ACC40B Accounting Systems 1 cr.
Marketing Course Descriptions pp. 43 - 46
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