here - The Corporate Ninja

The Power of the Platform - Speakers on Life
your customer more than they would get
from “the guys across the street.” Good
bonuses can be informational products or
training. This will give them a taste of what
you can do for them and show that you
care about them.
• Make your customers feel like they are
getting lucky!
An example of a famous person who used
these techniques is the late pitchman,
Billy Mays. He was exceptional at adding
bonuses to the products he was selling.
Billy made his customers feel like they
were getting lucky by getting more for less.
• Build a List
Build a list of prospects and customers who
are interested in what you are selling or
saying. Staying in contact with these people
on a regular basis is important because it
lets the consumer know that you are there
and you care about them, especially when
they are ready to buy from you.
• Educate your prospects through content
marketing
This would include using keywords in your
marketing strategies to help get your service
or product out there. You can use Google’s
keyword tool to help you determine the best
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