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The Power of the Platform - Speakers on Life • Matching your messaging to your market Match your messaging to your market. The more appropriate you are in your messaging, the more your prospects will enjoy your advertising and marketing efforts. • Provide a guarantee with your service or product If you look at Maslow’s Hierarchy of Needs, you will discover that one of the foundations of this psychological principle is “safety.” Eliminating any consumer risk to using your service or product will help someone feel more secure about making a purchase. Overall, you can see that knowing your customer is the cornerstone of Internet marketing. Attaching more value to what you sell increases your ability to sell your products and services. Building a list and educating your prospects through greater, consistent, targeted messages increases communication and helps to establish trust. The ability to be everywhere your customers are helps to establish your presence and also helps in understanding your customers - their likes and dislikes. Matching your messaging to your market shows that you know what you’re talking about and that you care. Providing a guarantee helps with the human need for security and 186
Zach Johnson - Your Key to Unlocking Internet Dollars shows your customers and prospects you are 100% behind your product or service. As you can see, the ZBIZ Marketing Manifesto spells out the keys to internet marketing success. By following this program, you will achieve your goals and enjoy increased income by developing your business at the speed of information. What you choose to do with that is up to you; you are only limited by your imagination! 187
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The Power of the Platform Speakers
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The Power of the Platform - Speaker
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Table of Contents Introduction - Me
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Chapter One How to Turn Limp Affirm
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Jack Canfield - Mantras for Success
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Jack Canfield - Mantras for Success
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Chapter Two Sidelined Raquel Moscar
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Raquel Moscarelli - Sidelined more
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Raquel Moscarelli - Sidelined The s
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Raquel Moscarelli - Sidelined the s
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Chapter Three Crossing the Bridge o
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Rachel Magario - Crossing the Bridg
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Chapter Four Phenomenal Outcomes Fo
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Doug Smith & Ron Wiens - Phenomenal
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Chapter Five A Key Secret To Succes
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Patricia Annino - A Key Secret To S
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Chapter Six This Too Shall Pass Bri
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Brian Tracy - This Too Shall Pass a
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Brian Tracy - This Too Shall Pass F
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Chapter Seven Finding Big Love Is P
Page 65 and 66:
Arielle Ford - Finding Big Love Is
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Chapter Eight Boost Your Karma Camm
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Cammy Dierking - Boost Your Karma C
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Cammy Dierking - Boost Your Karma 1
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Cammy Dierking - Boost Your Karma a
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Chapter Nine Vaporize Your Traumas
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Tom Stone - Vaporize Your Traumas &
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Chapter Ten Life—It Is Really Qui
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Roshini Rajkumar - Life—It Is Rea
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Chapter Eleven The Hole in Your Tea
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Chuck Bolton - The Hole in Your Tea
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Chapter Twelve The Power of a Decis
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Renee Kim - The Power of a Decision
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Chapter Thirteen Who Can You Blame?
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Spencer Horn - Who Can You Blame Ch
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Spencer Horn - Who Can You Blame an
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Spencer Horn - Who Can You Blame we
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Chapter Fourteen It’s an AMAZING
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Schall Adams - It’s an AMAZING Li
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Chapter Fifteen One Life to Live Di
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Dion Jordan - One Life to Live sign
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Dion Jordan - One Life to Live My l
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Dion Jordan - One Life to Live the
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Chapter Sixteen The Right Path Darl
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Darleen Ghirardi - The Right Path o
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Darleen Ghirardi - The Right Path c
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Darleen Ghirardi - The Right Path p
Page 139 and 140: Chapter Seventeen The Corporate Nin
Page 141 and 142: Ron Lee - The Corporate Ninja - Rev
Page 147 and 148: Chapter Eighteen Standing at the Cr
Page 149 and 150: Karyne Morris - Standing at the Cro
Page 155 and 156: Chapter Nineteen Kill a Mosquito wi
Page 157 and 158: Les Brown - Kill a Mosquito with an
Page 159 and 160: Les Brown - Kill a Mosquito with an
Page 161 and 162: Chapter Twenty Your Dream Won’t F
Page 163 and 164: Christine Ferguson - Your Dream Won
Page 169 and 170: Chapter Twenty-One By Small & Simpl
Page 171 and 172: Charles Clawson - By Small & Simple
Page 177 and 178: Chapter Twenty-Two Three Simple Ste
Page 179 and 180: Chris Freytag - Three Simple Steps
Page 181 and 182: Chris Freytag - Three Simple Steps
Page 183 and 184: Achieving Improved Performance So t
Page 185 and 186: Chapter Twenty-Three The ZBiz Marke
Page 187 and 188: Zach Johnson - Your Key to Unlockin
Page 189: Zach Johnson - Your Key to Unlockin
Page 193 and 194: Chapter Twenty-Four Open Your House
Page 195 and 196: Robin Jay - Open Your House, Open Y
Page 201 and 202: The Power of the Platform: Speakers
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