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SOIL Report 2008 - ACCESS Development Services

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Chapter VISome key initiatives:The Livelihoodpromotionstrategy ofBASIX isa triad oflivelihood financialservices,agriculture andbusiness developmentservices,and institutiondevelopmentservices.The Livelihood promotion strategy of BASIX is a triad of livelihood financial services, agriculture andbusiness development services, and institution development services. These services are offered in 10states across 10,000 villages. BASIX’s institutional development services have extended support to 1,766groups including SHGs and their federations, producer groups, NGOs and microfinance institutions(MFIs). They have trained over 2,000 professionals from livelihood support/promoting organisationsthrough the Programme on Livelihood Promotion (PLP). .Livelihood Financial <strong>Services</strong>: More than 350,000 customers have been reached with financial servicesranging from short- and long-term credit and fund transfers to insurance for lives and livelihoods. Theservices include commodity derivatives and financial orchestration ranging from grants to equity forlivelihoods. Ninety-four per cent of the loans disbursed by BASIX are through Joint Liability Groups,where four to six borrowers guarantee each other’s loans. The diversity of credit for financing farm,agri-allied and non-farm sectors has been ensured with minimum and maximum cap for every unit.136In 2001-’02, a study was conducted by IMRB to assess the impact of BASIX’s credit operations onemployment, income and asset ownership, awareness and self-esteem of the borrowers. It found that42 per cent more people of the experimental group (BASIX customers) reported increase in the levelof employment over the last few years. The key reason for increase in employment is the expansion ofoccupational activities. More respondents from the experimental group reported increase in savings ascompared to the control group. The value of overall savings was higher in the experimental group andthe increase was attributed to increase in incomes.Agricultural/Business <strong>Development</strong> <strong>Services</strong> (Ag/BDS): This service is aimed at productivity enhancement,risk mitigation, value addition, skill enhancement and alternate market linkages, leading to anet income increase in farm, agri-allied and non-farm sectors. More than 110,000 customers have beencovered under this service, and diverse insurance coverage provided with more than 600,000 policiesincluding life, livestock, crop, enterprises of the poor in collaboration with insurance service providers.An internal assessment of the satisfaction of customers with the Ag/BDS service has led to a shift instrategy - it has been decided to drop the BDS combo product which was in general specific to activitieslike tailoring, kirana, weaving, mobile vendors and hotels and restaurants.Institutional <strong>Development</strong> <strong>Services</strong> (IDS): 1,766 CBOs including SHGs, SHG federations andproducer groups and NGO/MFIs with an ultimate customer base of 465,000, receive IDS services.The initiative in collaboration with ICICI bank, supports strengthening the microfinance programmeimplementation capabilities of about 16 NGO-MFIs/Community Based MFIs. In order to ensure efficientportfolio management and a foolproof system of handling field transactions, technology has beenintegrated including the use of hand-held terminals, biometric devices and mobile phone application formanagement information systems (MIS).Human Resources: BASIX has also realised the need to create and support a large number of livelihoodswith the growing demand for livelihood promotion services. Therefore, it adopted the PLANTS(Promoting Livelihood by Accessing Number of Triad <strong>Services</strong>) approach for broadening of servicesin terms of reaching new geographical areas, and for deepening to offer multiple services to a group ofcustomers. The incentive system to its staff has been built around the achievements of PLANTS.ChallengesThere has been significant growth of private capital that has come in for MFIs in the last few years. Theexpectation of the investors does not match the functions of livelihood promotion agencies, which arebeing mistakenly viewed as MFIs. The present policies of the government promote ‘jobless growth’ with

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