Chapter VIAaharam Traditional Crop Producers’ Company Limited (ATCPL): The Aaharam (Food) programmewas conceptualised with the aim of creating a sustainable market for local produce to achievefood security and nutrition at an affordable cost for the villagers. CCD observed that most of the farmproduce was sent to cities due to lack of capital and storage and processing facilities in the farminggroups. This produce was repacked and sold in villages at almost four times the farm gate price. HenceATCL, anchored by the Mahakalasam, was set up as a producer company 7 promoted and owned by thepromoters to procure, process and market products produced locally. It operates through retail outlets,grocery shops and finally a doorstep delivery system. Select products made by SHG members and productsfrom other CBOs in Tamil Nadu are also included in the product range. Aaharam has now enteredinto an agreement with Parle Agro in Mumbai and the Nedukkara Company in Kerala for bulk supplyof mangoes procured locally. About 600 mango growers and 3,000 paddy and cotton growers are linkedto Aaharam. The total turnover is Rs 2 crore with a growth rate of 20 per cent each year.Energy: Adharam Energy Limited is a partnership between the Indian Institute of Science, BritishPetroleum (BP) and Adharam for developing energy-efficient prototypes of cooking stoves, whichare sold in nine districts of south Tamil Nadu and five districts of Maharashtra. Nearly 1,000 stovesare sold every month by community resource persons. The bio fuel pellets for the stove are presentlymanufactured from farm residue of tamarind and ground nut in Tamil Nadu and sugar cane bagasse inMaharashtra. The Mahakalasam has taken working capital from banks for the manufacture of the pellets,which are then sold to BP and on behalf of BP, Adharam markets the stove and pellets. The turnoverin 2007-08 was Rs 2 crore.Business <strong>Development</strong> Service (BDS) and Common Facility Centre (CFC): The BDS locatedin Mahakalasam offices provides services to about 4,000 medicinal plant gatherers and cultivators andethnic food preparers and 1,000 traditional artisans. Its services include effecting linkages with financialinstitutions, technical and entrepreneurial training and market promotion. The CFC supports about 9,000farmers and primary producers through seed and input supply, agro services, provision of toolkits andother equipment etc.ChallengesNGOs areexpected toinvest in theinitial negotiations,developprototypes andeven at the timeof scale-up,can only expectreimbursementof thecosts. Venturefunding forsuch socialenterprises is inshort supply.Bridging the gap between the corporate entity and the CSO is a critical requirement for forging sustainablepartnerships. Grant funding is usually not available for such initiatives since donors feel that benefitsaccrue to the corporate sector. NGOs are expected to invest in the initial negotiations, develop prototypesand even at the time of scale-up, can only expect reimbursement of the costs. Venture funding for suchsocial enterprises is in short supply. Again, technology and infrastructure for small enterprises is a criticalgap. Strengthening the governance structure in community institutions is another major challenge.Case Study 4Mulkanoor Cooperative Rural Bank and Marketing Society 8Managing complex operations and multiple activities is not easy under the cooperative form but theMulkanoor Cooperative Rural Bank and Marketing Society is an exception. Started in 1956 under theleadership of visionary Shri.Vishwanatha Reddy, the cooperative has been deepening its work in 14 villagesin drought-prone Karimnagar district, Andhra Pradesh. With 6,420 members (5,773 men and 647women), share capital and reserves of Rs 37 crore and a strong asset base, it is a vibrant cooperativesociety.1387Being a company also provides the scope for expanding commercial activity through Kalasam initiatives such as inter state exchange of goods andraw materials.8Case developed by Girija Srinivasan. Sincere thanks to Mr. Laxma Reddy, General Manager of MCRMS, for sparing his time and material for thispaper.
Civil Society InitiativesThe cooperative provides its members a wide variety of needs-based services outlined below. <strong>Services</strong>can be broadly classified into financial services, input supply and extension services, produce marketingservices, consumer services and welfare services. The success of the Mulkanoor cooperative lies not inthe new businesses it has started but in ruthlessly closing down the businesses their members were nolonger interested in such as oil mills, marketing of citrus fruits, scaling down of poultry, managementof fair price shops etc. It has implemented vertical integration in the value chain from producer to theconsumer and has achieved the objective of eliminating middlemen. Assets have been created and putto optimum use 9 for developing the value chain.Some key initiatives:Financial <strong>Services</strong>: The cooperative lends for a variety of purposes – crops, medium-term loans fordiversified purposes and personal loans. Members have access to 18 types of term loans 10 . Thus unlikemany other cooperatives who lend predominantly for short-term crop loans, the farmers access loansfor a wide variety of purposes including for diversification of income sources which makes farming aviable enterprise. The loans and advances outstanding were Rs 29 crore as on March 31, <strong>2008</strong>. In <strong>2008</strong>-09, Rs 40 crore has been disbursed of which 39 per cent is for crop loans, 12 per cent for term loans andthe rest for personal loans. The cooperative also enables the members to avail of various governmentsubsidised loan schemes. Members also have access to a variety of savings products – voluntary, fixeddeposits and self-imposed thrift. The cooperative utilises these savings for lending and also for workingcapital for non-credit activities. Members get attractive rates of interest and for the society it is cheapersource of funds as compared to loans from banks.In-put Supply <strong>Services</strong>: These include agri-inputs as well as technical advice and trainings. The cooperativeproduces certified high quality seeds in up to 1,600 hectares spread across about 60 villages. Ithas two seed-processing plants with a capacity to process 64 tonne of seeds in one day; at peak time,the cooperative also rents processing plants. It produces about eight million tonnes of paddy seeds thatare sold across the country. The buyers of Mulkanoor’s seeds get doorstep delivery, with the cooperativemeeting transportation charges. The annual turnover of the seeds business is about Rs 8 crore with profitstouching Rs 80 lakh. Additionally, the cooperative also leases out agricultural machinery to members aswell as advances loans for outright purchase of equipment. During 2007-08, Rs 13 crore worth of inputshad been supplied by the cooperative.Unlikemany othercooperativeswho lendpredominantlyfor short-termcrop loans, thefarmers accessloans for awide varietyof purposesincluding fordiversificationof incomesources.Marketing <strong>Services</strong>: While the supply of credit and other inputs helps members increase production,it is only through value addition in terms of processing and marketing of their produce that a significantincrease in income can be expected. The produce from the members is purchased at a higher rate thanthe market and either partly or fully adjusted to the loan outstanding of the member. The society hasadequate infrastructure for marketing activities 11 and members are paid a bonus on the prevailing marketprice for their produce 12 . In 2007-08, the sale of produce was to the tune of Rs 41 crore.Welfare activities: The cooperative undertakes a number of welfare activities like health and veterinarycamps for the benefit of the 14 villages and in particular for the members. The society has takeninsurance cover from its own funds for the members under the Government of India’s Jana Shri BimaYojana and others. The society also insures the assets purchased by members out of the term loans. Itlays a lot of emphasis on education − scholarships have been initiated for school children; junior and9All 14 villages have two godowns and the co operative is planning to construct a third godown in some of villages. (Unlike in many co operativesin the country which have a single godown which is not put to use).10For deepening of wells, pumpsets, laying of pipelines, poultry, dairy, sericulture, orchards, power tillers, sprinklers, drip irrigation, solar lampsetc.,11The society owns a raw rice mill plant and a par boiled rice mill plant for processing activities. It also has more than 32,000 metric tones of storagespace, a fleet of 6 trucks and 1 tractor, 2 modernized seed processing plants with a capacity of four tones each and a cotton ginning plant. Most ofthis infrastructure have been built with the assistance of NCDC.12The bonus is given at Rs 45 per quintal on Paddy, Rs 50 per quintal on paddy seed and Rs 100 per quintal on cotton.139
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Chapter Iresponse, risks and shocks
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Mona DikshitMona Dikshit has been a