Analysis of the Operation and Financial Condition of the Enterprise

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Analysis of the Operation and Financial Condition of the Enterprisetimes the work of managers is impeded due to the lack of resources as a result of whichboth the customers and the enterprise reputation suffer.3.3 One of the strengths of the enterprise is the experience accumulated in many years,professionalism, a knowledgeable and gifted team; there have been, however, internalconflicts as a result of which employees have left for the competitor enterprises, whileothers have established their own firms in the mantelpiece industry. This is a majorweakness, as enterprises so founded are well aware of the advantages and shortages ofEnterprise A, and following their past experience are capable of posing serious threatsin the future.4.4. Due to the lack of resources on some occasions deliveries are delayed and thereforealso the terms of contracts. Customer loyalty may be cut back due to these and similarreasons.3.4. There is a share of customers who remain faithful to the firm regardless of newcompetitors appearing in the market. They trust the brand of Enterprise A. However,the new competitors always take a certain market share including the potentially loyalcustomer to Enterprise A.Weaknesses and opportunities7.5. The share of customers with the highest purchasing power recently shows interest inthe mantelpieces designed in the ultra-modern style irrespective of their high cost.6.5. The amount of profit from large scale (expensive mantelpieces, zero cycleconstruction orders etc.), expensive orders is high and strengthens the enterprise.5.5. Particular care is devoted to the post-sales servicing of the high-costing orders.7.6. The situation in the market, the high competition forces to seek new ways for raisingthe efficiency of performance. This can be achieved by improved marketing activities.6.6. Improving the goods promotion campaigns and stimulation of sales can foster theenterprise.5.6. There is a necessity for establishment of a complex marketing scheme for extension ofthe post-sales servicing activities.7.7. The production facility of the enterprise is relatively small as a result of which it is notpossible to introduce certain technologies, although the choice of models of the readygoods is wide from the range of goods offered by foreign manufacturers, and in theproduction facility individual orders are being processed by using manual labour.5.7. There are guarantee service and upgrading works performed at the production facility.7.8. The market conditions and competition is a pre-condition for emerging of new needs.For the employees this means the performance of additional duties which causes theemployees to become nervous at times.6.8. An economically stronger enterprise would be an excellent award for the efforts of theexecutive team.Weaknesses and threats4.5. The enterprise daily faces a regular problem of high costs and lack of resources.3.5. New competitors emerging increase the costs of the enterprise, because it is nownecessary to spend more on retaining of its market share.24
Analysis of the Operation and Financial Condition of the Enterprise2.5. New solutions are sought and found for production of high quality and low-costoutput, however, in the majority of cases high quality in terms of materials, design,performance and service is related with high costs as a result of which the price of thegoods turns out to be too high for the specific customer. By reducing the price the rateof profit falls and in order to be able to afford it the amount of goods sold has to beincreased.4.6. Marketing effectiveness is impeded by the lack of resources. It is necessary to investcash in raising the qualification, increasing the scope of goods promotion campaigns,intangible assets etc.3.6. Emerging of new competitors, their advertising etc. activities make the enterprise todevelop more effective measures of marketing for retaining of the existing share in themarket and keeping of the profit on the same level (increasing).4.7. The enterprise lacks resources for extension and upgrading of the production facility.3.7. The new competitor Enterprise K has a larger and more up-to-date facility.4.8. Due to the shortage of resources delays in disbursement of salaries occur causingdissatisfaction among the employees.3.8. There have been occasions when the competitors entice the employees of Enterprise Ato work for them by offering more opportunities for growth, larger and permanentincome.Test your knowledge:1) In what areas the assessment of the external environment can be done?2) Name and shortly describe the phases of an industry life cycle.3) Describe the market strategy of a typical market leader.4) What is enterprise competitiveness?5) Name and shortly describe the basic strategies of competition and competitiveadvantages.6) Describe M. Porter’s Five Forces Model.7) Describe the competitiveness of your enterprise by answering the followingquestions:7.1.How strong is the competitiveness of your enterprise?7.2.Would your enterprise competitiveness be increasing or declining, if itcontinues to realise the current strategy?7.3.What is the position of your enterprise compared to its main competitorstaking into account the main factor of industry development?7.4.What is defining the competitive advantage of your enterprise?7.5.What are the capabilities of your enterprise to defend its position in theindustry, the industry competition factors taken into account?8) Name at least five potential strengths of an enterprise.9) Name at least five potential weaknesses of an enterprise.10) Name at least five external opportunities that an enterprise may use.11) Name at least five external threats that may obstruct the activities of an enterprise.12) By using the samples, compose the SWOT matrix for your enterprise. Whatdecisions can be taken for improvement of the situation?25
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Analysis of the Operation and Financial Condition of the Enterprise

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