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Analysis of the Operation and Financial Condition of the Enterprise

Analysis of the Operation and Financial Condition of the Enterprise

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<strong>Analysis</strong> <strong>of</strong> <strong>the</strong> <strong>Operation</strong> <strong>and</strong> <strong>Financial</strong> <strong>Condition</strong> <strong>of</strong> <strong>the</strong> <strong>Enterprise</strong>Long-term investmentturnover ratio =Net turnoverLong-term investments(4.16.)A common feature <strong>of</strong> all long-term investments is such that <strong>the</strong>se investmentshave been made in cash.Low long-term investment turnover ratio means that <strong>the</strong>re is too much capitalinvested in long-term investments or that too much assets are invested compared to <strong>the</strong>amount <strong>and</strong> sales <strong>of</strong> goods produced. Therefore, in order to increase this level, it would benecessary to sell a share <strong>of</strong> fixed assets or else to lease it out thus gaining income thatcould be used more efficiently, for example, for payment <strong>of</strong> debts or expansion <strong>of</strong>business, or for ano<strong>the</strong>r purpose.Total asset turnover ratio demonstrates, how efficient is <strong>the</strong> use <strong>of</strong> assets forbuilding up <strong>of</strong> <strong>the</strong> net turnover, i.e., what is <strong>the</strong> number <strong>of</strong> full turnover cycles, whichcreates a sufficient effect in <strong>the</strong> form <strong>of</strong> pr<strong>of</strong>it or how many currency units were returnedper each asset currency unit invested in assets. This is estimated by dividing <strong>the</strong> netturnover with <strong>the</strong> total amount <strong>of</strong> assets:Total asset turnover ratio=Net turnoverTotal assets(4.17.)If this measure is too low, it would mean that <strong>the</strong> investment has been tooexcessive or that <strong>the</strong> scope <strong>of</strong> production has been reduced, or that <strong>the</strong> turnover hasdeclined.In order to increase this variable an enterprise would be recommended to dispose<strong>of</strong> a part <strong>of</strong> its fixed assets as well as a part <strong>of</strong> its production stock in order to use <strong>the</strong> assetsacquired for repayment <strong>of</strong> its short-term liabilities. In order to increase <strong>the</strong> turnover <strong>of</strong>assets in an enterprise customers are <strong>of</strong>fered rebates (discounts) in exchange for reducedpayment terms. For example, if <strong>the</strong> payment term <strong>of</strong> 30 days is agreed in <strong>the</strong> contract,however, should <strong>the</strong> customer pay in 10 days time, it would receive this discount. This waya faster inflow <strong>of</strong> cash in an enterprise is promoted.Due to <strong>the</strong> fact that <strong>the</strong> amount <strong>of</strong> total assets agrees with <strong>the</strong> amount <strong>of</strong> capital,<strong>the</strong> asset turnover ratio may be as well called capital turnover ratio. This measure issignificant for enterprise owners. It is calculated <strong>the</strong> same way, by using capital instead <strong>of</strong>assets:Capital turnover ratio =Net turnoverCapital(4.18.)78

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