Analysis of the Operation and Financial Condition of the Enterprise

Analysis of the Operation and Financial Condition of the Enterprise2.3. Quantitative and qualitative measures for achievement of enterprise owner goalsThe following quantitative measurement criteria for achievement of shareholders’ goalscan be named (based on the example of a mobile telecommunications operator):• Trading (up to 12 measures):– Market share– Amount of customers– Amount of sales– Customers leaving– Amount and duration of calls per one customer– Price per one minute of calling– Average amount of the customer monthly bill– Others• Financial (up to 14 measures):– Revenue from operations– Operating expense– EBITDA or OIBDA; 1– operating income EBIT;– Net income;– Marginal data (profit, costs);– Balance sheet data;– Rates of return on capital invested;– Others• Customer servicing indicators (up to 10 measures);– Customer service quality indicators;– Customer satisfaction indicators;– Others• Technical support, IT (up to 16 measures):– Communications network quality indicators;– Amount of base stations;– Transportation network indicators;– New products;– IT and billing systems;– Others• Human resources (up to 12 measures):– Amount and structure of personnel;– Amount and structure of remuneration and other expenses;– Operating indicators of personnel;– OthersQualitative measures for attainment of goals:Questionnaire 1 Enterprise products and services1 Earning Before Interest, Tax, Depreciation and Amortization;Operating Income Before Depreciation and Amortization33