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Analysis of the Operation and Financial Condition of the Enterprise

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<strong>Analysis</strong> <strong>of</strong> <strong>the</strong> <strong>Operation</strong> <strong>and</strong> <strong>Financial</strong> <strong>Condition</strong> <strong>of</strong> <strong>the</strong> <strong>Enterprise</strong>The operating cycle can be shortened on account <strong>of</strong> <strong>the</strong> technological process <strong>and</strong> <strong>the</strong>debtors’ payment period, while <strong>the</strong> cash cycle can be shortened on account <strong>of</strong> both <strong>the</strong>abovementioned factors <strong>and</strong> by reducing <strong>the</strong> rate <strong>of</strong> <strong>the</strong> turnover <strong>of</strong> trade creditors.4.5. Pr<strong>of</strong>itability measuresPr<strong>of</strong>itability is <strong>the</strong> return from business activities in percent reflecting how wellan enterprise is doing in terms <strong>of</strong> gaining pr<strong>of</strong>it, <strong>and</strong> it allows to objectively evaluate <strong>the</strong>business operations <strong>of</strong> an enterprise. In some sources <strong>of</strong> reference <strong>the</strong> term <strong>of</strong> pr<strong>of</strong>itabilityis defined in different ways:Pr<strong>of</strong>itability may be defined in various ways, for example: return from business operations in percent; <strong>the</strong> capacity to generate enough pr<strong>of</strong>it to retain <strong>the</strong> capital invested <strong>and</strong> to raisenew capital; measure <strong>of</strong> efficiency <strong>of</strong> enterprise operations describing <strong>the</strong> relationshipbetween <strong>the</strong> amount <strong>of</strong> pr<strong>of</strong>it <strong>and</strong> ano<strong>the</strong>r value, which is interrelated with <strong>the</strong>respective amount <strong>of</strong> pr<strong>of</strong>it; interest proceeds from <strong>the</strong> capital invested in an enterprise; relationship between pr<strong>of</strong>it mass <strong>and</strong> investment.The main reference source for pr<strong>of</strong>it evaluation <strong>and</strong> analysis is <strong>the</strong> incomestatement. There is a range <strong>of</strong> ratios used in <strong>the</strong> analysis by considering <strong>the</strong>ir dynamicsover several accounting periods. An enterprise is considered to be unpr<strong>of</strong>itable if it doesnot make any pr<strong>of</strong>it. If pr<strong>of</strong>it is < 0, pr<strong>of</strong>itability is also < 0.Pr<strong>of</strong>itability measures illustrate <strong>the</strong> relationship between net turnover <strong>and</strong> netincome in comparison with <strong>the</strong> assets <strong>of</strong> an enterprise. These are usually expressed inpercent. The higher <strong>the</strong> level <strong>of</strong> this interest is, <strong>the</strong> higher <strong>the</strong> efficiency <strong>of</strong> an enterprise. If<strong>the</strong> level <strong>of</strong> <strong>the</strong>se measures is low, an enterprise faces difficulties <strong>of</strong> development; if <strong>the</strong>seproblems are not corrected in due time, an enterprise can expect an operating crisis.The primary measure <strong>of</strong> pr<strong>of</strong>itability is pr<strong>of</strong>it. In a very simple sense pr<strong>of</strong>itabilityis determined by dividing <strong>the</strong> pr<strong>of</strong>it <strong>of</strong> an enterprise by its total or equity capital.In <strong>the</strong> course <strong>of</strong> pr<strong>of</strong>itability analysis usually <strong>the</strong> amount <strong>of</strong> capital or propertyemployed or net turnover is assumed as <strong>the</strong> values affecting <strong>the</strong> amount <strong>of</strong> pr<strong>of</strong>it.The level <strong>of</strong> pr<strong>of</strong>itability depends on <strong>the</strong> specifics <strong>of</strong> <strong>the</strong> enterprise operations, <strong>the</strong>structure <strong>of</strong> turnover <strong>and</strong> o<strong>the</strong>r factors. There are no absolutes criteria used in evaluation <strong>of</strong><strong>the</strong> level <strong>of</strong> pr<strong>of</strong>itability. Its increase, however, (over <strong>the</strong> previous periods) is being valuedpositively. Continuously low levels <strong>of</strong> pr<strong>of</strong>itability or negative pr<strong>of</strong>itability are a pro<strong>of</strong> <strong>of</strong> afailure in business. If this failure is not corrected an enterprise may face bankruptcy.<strong>Enterprise</strong> management is interested in increased levels <strong>of</strong> pr<strong>of</strong>itability, as one <strong>of</strong>its targets is to gain maximum pr<strong>of</strong>it <strong>and</strong> to provide benefits to <strong>the</strong> owners <strong>and</strong> <strong>the</strong>shareholders.Pr<strong>of</strong>itability is described <strong>and</strong> assessed by three aspects: Trading pr<strong>of</strong>itability (return from sales) – demonstrates how much pr<strong>of</strong>it has beengained in an enterprise per one unit <strong>of</strong> net turnover.81

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