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Analysis of the Operation and Financial Condition of the Enterprise

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<strong>Analysis</strong> <strong>of</strong> <strong>the</strong> <strong>Operation</strong> <strong>and</strong> <strong>Financial</strong> <strong>Condition</strong> <strong>of</strong> <strong>the</strong> <strong>Enterprise</strong>Economic analysis is <strong>the</strong> structural process <strong>of</strong> <strong>the</strong> research, as well as <strong>the</strong> assessment <strong>of</strong>exposure to changes in external <strong>and</strong> internal factors as well as to <strong>the</strong> impact <strong>of</strong>management.There are <strong>the</strong> two following types <strong>of</strong> economic analysis distinguished. Macroeconomic analysis, which investigates <strong>the</strong> economic phenomena <strong>and</strong>processes across <strong>the</strong> world <strong>and</strong> within <strong>the</strong> economy <strong>of</strong> one state Microeconomic analysis which investigates <strong>the</strong> same processes <strong>and</strong> phenomena at<strong>the</strong> level <strong>of</strong> individual business entities. The last one is exactly what is calledbusiness performance analysis.The complex enterprise business performance economic analysis occupies <strong>the</strong> centralplace in <strong>the</strong> enterprise management system. Management decisions are developed <strong>and</strong>justified based on this analysis. No organisational or operational decision may beexecuted until its economic usefulness is proven. Management decisions <strong>and</strong> actionsmust be based on direct estimates as well as on thorough <strong>and</strong> extensive economicanalysis.<strong>Financial</strong> analysis is a component part <strong>of</strong> business analysis. Bringing <strong>the</strong> financialaspects in <strong>the</strong> forefront <strong>of</strong> a business entity performance as well as <strong>the</strong> increase insignificance <strong>of</strong> <strong>the</strong> financial role is a characteristic trend across <strong>the</strong> world. Therefore <strong>the</strong>priority <strong>of</strong> an analysis grounded in <strong>the</strong> enterprise financial model is growing.The financial analysis <strong>of</strong> an enterprise may be performed not only by enterprisemanagers, but also by <strong>the</strong> existing <strong>and</strong> potential investors, banks, suppliers, <strong>and</strong>, <strong>the</strong>refore,it is possible to distinguish between <strong>the</strong> internal <strong>and</strong> external financial analysis accordingto <strong>the</strong> subject <strong>of</strong> analysis.<strong>Financial</strong> analysis can be defined as follows: accumulation, transformation <strong>and</strong>application <strong>of</strong> financial information for <strong>the</strong> purpose <strong>of</strong>: evaluation <strong>of</strong> <strong>the</strong> current <strong>and</strong> perspective financial position <strong>of</strong> an enterprise; evaluation <strong>of</strong> <strong>the</strong> possible <strong>and</strong> targeted speed <strong>of</strong> development <strong>of</strong> an enterprise from<strong>the</strong> point <strong>of</strong> view <strong>of</strong> <strong>the</strong> financial provision; clarifying <strong>the</strong> available sources <strong>of</strong> finance <strong>and</strong> assessment <strong>of</strong> <strong>the</strong>ir possibilities <strong>of</strong>mobilisation <strong>and</strong> usefulness; forecasting <strong>the</strong> status <strong>of</strong> an enterprise in <strong>the</strong> goods <strong>and</strong> capital markets.<strong>Financial</strong> analysis is based on <strong>the</strong> assessment <strong>of</strong> <strong>the</strong> financial statements.The goals <strong>of</strong> financial analysis are as follows: to establish <strong>the</strong> financial position <strong>of</strong> an enterprise <strong>and</strong> to identify <strong>the</strong> possibilities toimprove <strong>the</strong> existing financial management methods, <strong>and</strong> to improve <strong>the</strong> financialstatus <strong>of</strong> an enterprise; financial analysis <strong>of</strong> an enterprise allows to establish <strong>and</strong> tomeasure by quantitative means <strong>the</strong> correlation between <strong>the</strong> enterprise performancefinal results <strong>and</strong> <strong>the</strong> resources used (material, financial, human etc. resources) that ituses in order to realise its current activities <strong>and</strong> enterprise development; to obtain <strong>the</strong> largest possible number <strong>of</strong> key measures that would allow for <strong>the</strong> mostcomplete assessment <strong>of</strong> changes in <strong>the</strong> enterprise financial position, pr<strong>of</strong>it <strong>and</strong> lossaccount, structure <strong>of</strong> assets <strong>and</strong> liabilities;28

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