Indonesia Health Profile 2010

infant aged 0‐5 month from the highest quintile (quintile 5) had the lowestproportion of exclusive breastfed with 17.5%.SexTABLE 4.5PATTERN OF BREASTFEEDING TO INFANTS AGED 0­5 MONTHBY CHARACTERISTICS, 2010CharacteristicsLiving PlaceEducation of Family Headexclusively predominant partialMale 29.0 10.5 60.6Female 254 11.7 62.9Urban 25.2 10.5 64.3Rural 29.3 11.5 59.2Not Schooling 34.5 5.5 60.0Not Primary Graduate 31.4 10.0 58.6Primary Graduate 26.5 12.0 61.5Junior High Graduate 29.5 8.6 61.9Senior High Graduate 24.6 13.7 61.6Higher EducationGraduate 22.4 9.7 67.9Household Expenditure per CapitaPattern of BreastfeedingQuintile 1 34.7 9.9 55.4Quintile 2 30.5 11.3 58.1Quintile 3 26.6 10.4 63.0Quintile 4 19.9 14.6 65.5Quintile 5 17.5 8.7 73.8Source: National Board of Health Research and Development, MoH RI, Riskesdas 2010On the other hand, intensive promotion and marketing related to formulamilk seems difficult to control. Many hospitals have not been supporting exclusivebreastfeed, indicated by not availability of integrated treatment of mother andinfant, low coverage of early initiation on breastfeeding and distribution of formulamilk in hospitals.Efforts to improve exclusive breastfeeding are increasing personnel knowledgeon benefit of exclusive breastfeeding, providing breastfeeding facility in working area,improving mother skill and knowledge, developing family and community supports andhow to control distribution of formula milk. In addition, another impotant thing is byapplying 10 ways to achieve breastfeeding success (LMKM) in hospital and otherhealth facilities that providing delivery care.The 10 ways are: 1) making breastfeeding; 2) training staff in healthfacilities; 3) education, information and communication (KIE) to pregnant womanon benefits and management of breastfeeding; 4) helping mother to early initiatebreastfeeding within first 60 minutes after delivery process; 5) assisting motherhow to breastfeed and keep it though mother and baby are placed separately; 6)only feeding breastmilk to newborn, except when there is medical indication; 7)applying integrated mother‐baby care for the whole day (24 hours); 8)123