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Annual report - Performance Management Division

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thndfrom 10 Feb, 2011 to 22 March, 2011 on various schemes of the Ministry and again from15.7.2011 to 07.10.2011.10.9 To carry out vigorous media campaign for greater awareness among the masses, thebudgetary support for media was enhanced to ` 32 crore as against allocation of ` 18 croreduring FY 2010-11. FAQs, Posters and Leaflets were got printed English, Hindi, Urdu andother languages through DAVP for mailing it to the 20,000 addresses in selected areasincluding schools in the Minority Concentration Districts (MCDs).10.10 The aim is to achieve wider coverage of the Ministry’s activities so that target groupsare reached in MCDs and in remote areas.33

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