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270 Socially Intelligent Agentswere balanced amongst the participants. Participants were distributed equallyaccording to gender and age group (age 18-35, 36-49, 50+).Participants were told they would be asked to speak to assistants to completeshort tasks in the applications. In all cases the participants were askedto carefully observe the assistant and the application. After the conversationparticipants completed a 7-point Likert [8] attitude questionnaire relating tothe assistant. When participants had seen all four agents in an application theyfilled out a questionnaire relating to the application. After participants had interactedwith all agents in all three applications they completed a questionnairestating their application preference. A structured interview followed.2.3 Experimental Findings2.3.1 E-Commerce Applications. The mean rating scores from the10-point (low-high) application rating scale show a largely positive responseto the applications. No effects for between-subject variables of age and genderwere found. A 3 x 1 repeated measures ANOVA taking experimental applicationas the independent variable showed no significant effects for applications(F = 0.76,df = 2.0,p = 0.47). The cinema was rated the highest, followedby the travel agency and thirdly the bank (mean score: cinema = 6.56;travel = 6.46; bank=6.12). The 7-point Likert questionnaire used to retrieveinformation about the participants’ attitudes toward the applications showedparticipants felt the applications were convenient and easy to use.A chi-square test showed the cinema application was significant preferredin comparison to the other applications (p